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This week's chat

January 14, 2014 Transcript of #CommsChat on 2014 predictions

Last week, in our first chat of 2014, we took a look at your expectations and predictions for the next 12 months. We heard from internal comms professionals, social media experts and others who discussed the trends, changes and challenges that will define comms in 2014.

Some highlighted tweets:

  • @jarrodwilliams content. because we’re still not quite there yet 😉
  • @JW_Ten14 Context – there’s no point having Content without it and it’s what makes good content work and achieve results
  • @SocialWhirled A1 Synchronous will be this year’s Word of the Year
  • @AliOtter mobile apps and BYOD strategies will be the key to the success of digital platforms and opening two way conversation.
  • @NafisaNathani Wearable tech and the quantifiable self next big trends- drive consumer engagement, loyalty, employee wellness & change behaviour

Take a look at everyone’s thoughts and tweets:

 

  1. Join us next week for even more . G’night all

  2. That’s all we have time for tonight on ‘s return to the Twittersphere.

  3. Only a few minutes left to tweet your expectations and resolutions for 2014 on

  4. Cross-channel and is no longer an option for 2014. It’s what’s necessary.

  5. Hope we can quantify & be offer measurable value AND sit at boardroom table and be essential for both brand reputation&sales

  6. RT I’ve developed an app solely for comms pros – —> looks good from the outside

  7. I hope people continue to share and collaborate getting best from social media

  8. All sectors have to understand power big data future&personalising messages consumers.All brands have customer service function

  9. Really late to the debate, sorry. A1 UX will be key to 2014 & wearable tech I think. We’re just scratching surface

  10. by sector, you mean industrial sector? judging by past weeks press on sugar ‘food & drink’ &, by extension, healthcare

  11. And now it’s up to you! T5: What do you want to happen this year? What do you think will happen? What do you hope won’t happen?

  12. Resounding yes!Today’s employees self-empowered&tech savvy.BYOD familiar,powerful&integral part day to day lives employee already

  13. definitely more app development in 2014 – still room for improvement in a lot of apps

  14. On to T4: Which sectors will up their game in 2014?

  15. Think in general, most find it easier and simple, its just the integration that tends to be the drawback.

  16. apps always start with big bang but then fizzle out- 2014 orgs need to think what will bring people back again & again

  17. Apps fulfil function consumers where public services fail esp healthcare-quantifiable self (monitor day to day lives)

  18. Do you think employees will be as keen to do BYOD as communicators want them to be?

  19. A3: The idea of strategy will become pretty unanimous in company policy

  20. how about ? Lots of development in 2013, esp. for stakeholders. Will that continue thru 2014?

  21. Wearable tech and the quantifiable self next big trends- drive consumer engagement, loyalty, employee wellness & change behaviour

  22. MT : smart leaders understand power of IC. Employees can be strongest brand advocates.

  23. “message-in-a-bottle” products. Steve Jobs used to ask his team to sign a Mac as a work of art. Maybe it’s our turn

  24. Timely again . On to topic 3: What’s next in smartphones/digital: curved glass, watches, OS for cars?

  25. There’s going to be an increase BYOB, culture shifts in the ways we work, more orgs using software like lync and extranets.

  26. : mobile apps & BYOD strategies will be key to success of digital platforms & opening 2 way conversation.

  27. be the conscience, the corporate memory, the culture checker etc

  28. there’s nothing you can do without a thorough research. some good consumer insights might drive creativeness

  29. I agree. I work in the housing sector and I think it’ll be all about channel shift this yr.

  30. mobile apps and BYOD strategies will be the key to the success of digital platforms and opening two way conversation.

  31. as with all comms professionals can be the key to organisational change

  32. Do you think pros will gain more clout within an org? Is their role already acknowledged by leadership?

  33. Apologies, need to disappear for dinner, will catch up later.

  34. check out our previous tweet, consistency across all platforms is key

  35. A1 synchronous referring to cross-channel w/ consistent user-experience across , , &

  36. Oh my, need longer than tweet & a year! Is companies as well as IC where change is happening. Collaboration is key – in all forms

  37. How will use of apps for change in 2014?

  38. irrelevant replaced by more social activity and systems, hopefully

  39. So as promised, topic 2: How will change? Will intranets become irrelevant or even more important?

  40. Magic. About to have dinner, so unfortunately can’t stop by for long, but will take a look 🙂 Hi to all in at the mo

  41. A1 Synchronous will be this year’s Word of the Year

  42. Just in time . Our second topic is upcoming and all about

  43. the ‘why’ and ‘how’ often go hand in hand but we need far less of the ‘what’ ‘who’ ‘where’ and ‘when’

  44. Commschat is taking place right now. Join in using .

  45. How will comms expand on some of these concepts that have been around for a few months now?

  46. be upfront with the ‘why’ than the ‘what’ and ‘how’. Context is king.

  47. Individualisation is interesting. I think a lot of us would love to see our names on Coke bottles . What do you think is next?

  48. Context – there’s no point having Content without it and it’s what makes good content work and achieve results

  49. 2014 should have some interesting concepts too. Data’s been swirling around for a while, as have metrics…

  50. I thought was a pretty big buzzword last year. But when I learned more, I realised how relevant it actually is.

  51. And if you’re a little rusty after a few weeks off for Christmas, New Year’s and UKSTORM, don’t forget to use the tag.

  52. Tonight we’re going to take a look at the year to come. Let us know what your thoughts, hopes and expectations are for 2014.

  53. Topic 1: Content was the word of the year in 2013. Why? What will it be in 2014?

  54. : looks at all aspects relating to communications, When: Mondays, 8:00pm UK.

  55. Hi everyone (from the rt account!) It’s Brittany, obviously, welcoming you back to the airwaves for many wonderful 2014 s

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