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January 14, 2014 Transcript of #CommsChat on 2014 predictions

Last week, in our first chat of 2014, we took a look at your expectations and predictions for the next 12 months. We heard from internal comms professionals, social media experts and others who discussed the trends, changes and challenges that will define comms in 2014.

Some highlighted tweets:

  • @jarrodwilliams content. because we’re still not quite there yet 😉
  • @JW_Ten14 Context – there’s no point having Content without it and it’s what makes good content work and achieve results
  • @SocialWhirled A1 Synchronous will be this year’s Word of the Year
  • @AliOtter mobile apps and BYOD strategies will be the key to the success of digital platforms and opening two way conversation.
  • @NafisaNathani Wearable tech and the quantifiable self next big trends- drive consumer engagement, loyalty, employee wellness & change behaviour

Take a look at everyone’s thoughts and tweets:

 

  1. 14h

    Join us next week for even more . G’night all

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  2. 14h

    That’s all we have time for tonight on ‘s return to the Twittersphere.

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  3. 14h

    Only a few minutes left to tweet your expectations and resolutions for 2014 on

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  4. 14h

    Cross-channel and is no longer an option for 2014. It’s what’s necessary.

     View conversation

  5. 14h

    Hope we can quantify & be offer measurable value AND sit at boardroom table and be essential for both brand reputation&sales

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  6. 14h

    RT I’ve developed an app solely for comms pros – —> looks good from the outside

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  7. 14h

    I hope people continue to share and collaborate getting best from social media

     View conversation

  8. 14h

    All sectors have to understand power big data future&personalising messages consumers.All brands have customer service function

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  9. 14h

    I’ve developed an app solely for comms pros –

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  10. 14h

    Yes?

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  11. 14h

    Really late to the debate, sorry. A1 UX will be key to 2014 & wearable tech I think. We’re just scratching surface

     View conversation

  12. 14h

    by sector, you mean industrial sector? judging by past weeks press on sugar ‘food & drink’ &, by extension, healthcare

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  13. 14h

    And now it’s up to you! T5: What do you want to happen this year? What do you think will happen? What do you hope won’t happen?

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  14. 14h

    Resounding yes!Today’s employees self-empowered&tech savvy.BYOD familiar,powerful&integral part day to day lives employee already

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  15. 14h

    definitely more app development in 2014 – still room for improvement in a lot of apps

     View conversation

  16. 14h

    On to T4: Which sectors will up their game in 2014?

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  17. 14h

    Think in general, most find it easier and simple, its just the integration that tends to be the drawback.

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  18. 14h

    apps always start with big bang but then fizzle out- 2014 orgs need to think what will bring people back again & again

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  19. 14h

    I can answer that – no and no!

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  20. 14h

    : ) Fair enough!

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  21. 14h

    in general yes, as it makes life a lot easier

     View conversation

  22. 14h

    Apps fulfil function consumers where public services fail esp healthcare-quantifiable self (monitor day to day lives)

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  23. 14h

    Do you think employees will be as keen to do BYOD as communicators want them to be?

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  24. 14h

    A3: The idea of strategy will become pretty unanimous in company policy

     from Phoenix, AZ

  25. 14h

    how about ? Lots of development in 2013, esp. for stakeholders. Will that continue thru 2014?

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  26. 14h

    Wearable tech and the quantifiable self next big trends- drive consumer engagement, loyalty, employee wellness & change behaviour

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  27. 14h

    MT : smart leaders understand power of IC. Employees can be strongest brand advocates.

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  28. 14h

    . Not sure I follow…

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  29. 14h

    “message-in-a-bottle” products. Steve Jobs used to ask his team to sign a Mac as a work of art. Maybe it’s our turn

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  30. 14h

    Timely again . On to topic 3: What’s next in smartphones/digital: curved glass, watches, OS for cars?

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  31. 14h

    There’s going to be an increase BYOB, culture shifts in the ways we work, more orgs using software like lync and extranets.

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  32. 14h

    “: mobile apps & BYOD strategies will be key to success of digital platforms & opening 2 way conversation. ”

     View conversation

  33. 14h

    be the conscience, the corporate memory, the culture checker etc

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  34. 14h

    there’s nothing you can do without a thorough research. some good consumer insights might drive creativeness

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  35. 14h

    I agree. I work in the housing sector and I think it’ll be all about channel shift this yr.

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  36. 14h

    What does it take to motivate that change?

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  37. 14h

    mobile apps and BYOD strategies will be the key to the success of digital platforms and opening two way conversation.

     View conversation

  38. 14h

    as with all comms professionals can be the key to organisational change

     View conversation

  39. 14h

    Do you think pros will gain more clout within an org? Is their role already acknowledged by leadership?

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  40. 14h

    Apologies, need to disappear for dinner, will catch up later.

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  41. 14h

    Looks interesting!

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  42. 14h

    Am looking forward to a taster of that this week – free event in London 🙂

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  43. 14h

    check out our previous tweet, consistency across all platforms is key

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  44. 14h

    A1 synchronous referring to cross-channel w/ consistent user-experience across , , &

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  45. 14h

    Oh my, need longer than tweet & a year! Is companies as well as IC where change is happening. Collaboration is key – in all forms

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  46. 14h

    How will use of apps for change in 2014?

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  47. 14h

    irrelevant replaced by more social activity and systems, hopefully

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  48. 14h

    hi Rachel

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  49. 14h

    So as promised, topic 2: How will change? Will intranets become irrelevant or even more important?

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  50. 14h

    can you elaborate?

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  51. 14h

    Magic. About to have dinner, so unfortunately can’t stop by for long, but will take a look 🙂 Hi to all in at the mo

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  52. 14h

    . Why synchronous?

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  53. 14h

    A1 Synchronous will be this year’s Word of the Year

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  54. 14h

    Just in time . Our second topic is upcoming and all about

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  55. 14h

    the ‘why’ and ‘how’ often go hand in hand but we need far less of the ‘what’ ‘who’ ‘where’ and ‘when’

     View conversation

  56. 14h

    Commschat is taking place right now. Join in using .

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  57. 14h

    How will comms expand on some of these concepts that have been around for a few months now?

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  58. 14h

    be upfront with the ‘why’ than the ‘what’ and ‘how’. Context is king.

     View conversation

  59. 14h

    Individualisation is interesting. I think a lot of us would love to see our names on Coke bottles . What do you think is next?

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  60. 14h

    or for 2014

     View conversation

  61. 14h

    Context – there’s no point having Content without it and it’s what makes good content work and achieve results

     View conversation

  62. 14h

    content not channels

     View conversation

  63. 14h

    2014 should have some interesting concepts too. Data’s been swirling around for a while, as have metrics…

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  64. 14h

    I thought was a pretty big buzzword last year. But when I learned more, I realised how relevant it actually is.

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  65. 14h

    content. because we’re still not quite there yet 😉

     View conversation

  66. 15h

    And if you’re a little rusty after a few weeks off for Christmas, New Year’s and UKSTORM, don’t forget to use the tag.

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  67. 15h

    Tonight we’re going to take a look at the year to come. Let us know what your thoughts, hopes and expectations are for 2014.

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  68. 15h

    Topic 1: Content was the word of the year in 2013. Why? What will it be in 2014?

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  69. 15h

    : looks at all aspects relating to communications, When: Mondays, 8:00pm UK.

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  70. 15h

    Hi everyone (from the rt account!) It’s Brittany, obviously, welcoming you back to the airwaves for many wonderful 2014 s

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