Leanne Reilly @CommsChat and so relevant to “real” Christmas instead of “postcard” Christmas! #commschat
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December 9, 2014 Transcript of Christmas brands #CommsChat
The final #CommsChat of the year took on Christmas brands and seasonal campaigns. We talked about digital’s role in this and
- @Wedge Brands should be involved with relevant happenings. Is every holiday suitable for every brand? No.
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@CalComms nothing wrong with sharing a little magic, peace or joy like @johnlewisretail or @SainsburysPR ads do
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@SwoopStudios holidays give brands opportunities to reach a wider audience, especially on social media. Creativity is the key though
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@melissatalago Look at @innocentdrinks #bigknit campaign. Not about holidays, but about winter & doing good. Completely different approach. fab
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@CalComms focus less on price/product, more on what makes Christmas Christmas – giving, friends, family, home, happiness etc
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@melissatalago be different. I am an SMB. I gave my clients the gift of silence for Xmas. I promised not to send anymore ‘noise’ till Jan
To read the rest of the Christmas chat, see below:
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@CommsChat for me it has to have resonance #commschat
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@CommsChat it is a time when all charities should remind people about their good work and how they need support #commschat
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.@aCupOfLee The Harvey Nichols campaign was great! Humour that worked, original and eye-catching #commschat
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@CommsChat maybe wait for the customer backlash? Surely it has to come at some point? I hate #montythepenguin rip-off #commschat
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How do charities compete at xmas? Aside from the ‘poor child starving on xmas morning’ photos on the tube…#commschat
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@CalComms Agreed; there’re many emotional peripheries for brands to go at. Though Xmas price/product is/will be dominated by Aldi #CommsChat
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@CommsChat ditch sentiment completely (even use humour aka Harvey Nicks “I spent it on myself”) or focus on products/prices #commschat
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@CalComms @CommsChat and charity and caring? #commschat
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@Wedge true. But you do have the product.The brand just gives you the why you should chose them over others, because they care. #commschat
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@CommsChat focus less on price/product, more on what makes Christmas Christmas – giving, friends, family, home, happiness etc #commschat
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@CommsChat Re-position emotional connection: JLewis, Sainsbury’s, Coca Cola = nostalgia. Play into other emotions, like humour #CommsChat
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#commschat @SwoopStudios I’d rather have the products – I don’t want the big brands involved with my emotions over Christmas.
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@melissatalago @innocentdrinks here here Melissa great example #commschat
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http://bit.ly/1CNfVra Know anyone looking for #PR roles? Exec & Administrator roles now available! RT please #surrey #jobs #commschat
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So what can a brand outside the pantheon of xmas greats but w/similar money/customers do to keep up? #commschat
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A2 its all about emotions isn’t.. Christmas is about emotions good or bad, sometimes it doesn’t have to be about the products #commschat
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Look at @innocentdrinks #bigknit campaign. Not about holidays, but about winter & doing good. Completely different approach. fab #commschat
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@CommsChat Loads of money plus conviction of alignment between customer spend, brand affinity and the relevant holiday period #CommsChat
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@CommsChat Those successful brands focused more on the “why” than the “what.” They focused in on how their customers want to feel.#commschat
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A2:Through consistent high profile emotive marketing teamed with offline experiences such as @MontyThePenguin & the cuddly toy #commschat
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T2: SMBs can’t compete with HUGE brands. Do something relevant to your customers that stands out instead. #commschat
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@CommsChat Yes, and that can be a problem for them too, as they need to keep up with it. #commschat
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.@AdamFairclough Yeah, but you know where the adrenaline is at. #commschat, obviously right?
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@CommsChat big budgets for big ideas and big sentiment is the crux of it! #commschat
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@CommsChat I have one eye lurking on #CommsChat this evening, and the other eye lurking on the #MUFC match…
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If its relevant to the target market & offers them something of value, funny or not, it’s worth doing. Must have purpose though #commschat
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T2: How have big brands like John Lewis and Coca Cola become so synonymous with Christmas? How can others make headway? #commschat
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@CommsChat Good reminder of their brand and products/ services. #commschat
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.@SockedKiwi @Wedge SO TRUE. Not everyone can be a comedy writer. Nor does comedy often work across borders #commschat
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@MontseCano welcome back! #commschat
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@Wedge @CommsChat big difference between attempting humour and delivering it. #commschat
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@CommsChat Hello! Been a while. #commschat
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@SwoopStudios Love that emphasis on appealing to a wider audience. Very true. #commschat
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@CommsChat think outside the (gift)box and things like this are created… @quietroomtweets #santa #brand http://bit.ly/santaworkshop #commschat
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#commschat @SockedKiwi @CommsChat Can be tough when humour is involved, but yeah.
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A1 holidays give brands opportunities to reach a wider audience, especially on social media. Creativity is the key though #commschat
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Are there any glaringly bad examples out there? #commschat
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RT @melissatalago: When it’s a tenuous link that smacks of trying to hard – then avoid. #commschat > trying TOO hard. apologies
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@Wedge @CommsChat Yes, common sense seems to dictate most of it. #commschat
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#commschat @CommsChat Sure, there’s so many cultures to respect, globally.
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When it’s a tenuous link that smacks of trying to hard – then avoid. #commschat
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@CommsChat @Wedge by not just jumping on the bandwagon, by creatinf something that supports that holiday’s key messages #commschat
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.@Wedge maybe Dia de los Muertos…#commschat
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Are there times when brands shouldn’t engage with a holiday or event (aside from security//war/crisis, etc.)? #commschat
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#commschat @CommsChat Is it too much of a stretch to ask for common sense? Would a life insurance firm do Halloween?
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RT @CommsChat: .@Wedge How can brands make that distinction? Trial and error? #commschat >if it feels phoney to u, it’ll feel phoney to them
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@CommsChat nothing wrong with sharing a little magic, peace or joy like @johnlewisretail or @SainsburysPR ads do #commschat
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@CommsChat The holidays are a great time for incorporating well-known holiday themes into your #contentmarketing. #commschat
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.@Wedge How can brands make that distinction? Trial and error? #commschat
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A1) When brands know their customers well, they should also be able to offer them value & offers over the holiday period. #commschat
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#CommsChat @CommsChat Brands should be involved with relevant happenings. Is every holiday suitable for every brand? No.
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A1:Brands should use the holiday period to exploit their knowledge & expand brand awareness and engagements to increase sales #commschat
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T1: Why should brands capitalise on public holidays? #commschat
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So while we dread the hordes of fellow last-minute shoppers awaiting us at Oxford Street/insert-shopping-venue…on to topic 1! #commschat
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The App Garden team are ready for a festive #commschat hello from all the team
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No guests tonight but if you’re joining in, plz use the #commschat tag when tweeting!
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#commschat: looks at all aspects relating to communications, When: Mondays, 8:00pm UK. #tweetchatshappeningnow
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Hi #commschat-ers. Brittany here with our last chat of 2014 (crazy). We’ll be discussing Christmas and technology tonight
Amanda Coleman 
CommsChat 
Alicia Custis 
Adam Fairclough 
Swoop Studios 
Callum Austin 
Wedge ⬛️ 
The App Garden 
Oracle Group 
Melissa Talago 
ThinkSEM 
Montse Cano 
Alex Brown 
Liliana Holloway 
Gnosis Media Group
See what others are talking about "Brittany Golob"
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