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January 30, 2012 #CommsChat with Mike Quinn – Monetising the Like

As rumours abound that Facebook is preparing an IPO, with estimates setting the amount to be raised as high as $10 billion, it seems timely that this week’s #CommsChat will focus on the social network. Brand involvement with Facebook is hardly a novelty now, but Mike Quinn, product marketing manager at Adobe EMEA, which is […]

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January 24, 2012 Transcript of CommsChat with Phil Mohr

On Monday we were joined by Phil Mohr from Comufy to discuss social CRM and the switch from broadcast to personal messaging. There has been much discussion about the nature of social CRM, whether it is software, a philosophy or a business strategy. We discussed how CRM in a social media context can be defined and […]

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January 20, 2012 #CommsChat with Phil Mohr on social CRM

For #CommsChat on Monday 23 January, we’re delighted to welcome Phil Mohr from Comufy to discuss social CRM and the switch from broadcast to personal messaging. For an hour on Monday, we’re going to explore the idea of social CRM. Topics up for debate will include: 1) how do you define CRM in a social media […]

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January 17, 2012 Transcript of CommsChat with James Whatley

On Monday 16 January, we were joined by James Whatley for a #CommsChat discussing engagement currency – a subject of a recent post over at James’ blog: http://whatleydude.com/2012/01/engagement-currency/ To kick-start the discussion, we asked how engagement currency can be defined, and we took a look at Heineken’s recent experiment with QR codes at the Open’er Music […]

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January 13, 2012 #CommsChat with James Whatley on engagement currency, 16 January

For #CommsChat on Monday 16 January, we’re delighted to welcome James Whatley on board. We’re going to be thinking about engagement currency, which stems from thinking about how brands can build engagement with various communities through social objects – such as Heineken’s recent experiment with QR codes at the Open’er Music Festival…

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