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January 26, 2017 #CommsChat on measuring corporate reputation

This week on #CommsChat, we’re joined by Ed Coke, director of consulting services at leading reputation advisory and research firm, Reputation Institute UK. We’ll be looking at corporate reputation and how it is predicted to change over 2017. We’ll also examine the need for authentic communication and how recent global events might impact business strategy. […]

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January 20, 2017 #CommsChat on ‘do marketing and PR differ?’

This week on #CommsChat, we’re looking at if and how the disciplines of marketing and PR differ. We’ll look at their similarities and differences, the confusion that can sometimes arise between them and what can be expected of their future relationship. The topics are: Do marketing and PR differ? If so, how? Where do the […]

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January 6, 2017 #CommsChat on internal comms in the public sector

This week on #CommsChat, we’re looking at internal communications in the public sector. We welcome director of communications and stakeholder engagement at South West London and St George’s Mental Health NHS Trust, Ranjeet Kaile, to talk about the challenges facing public sector IC profs and how to maintain engagement in the face of sometimes negative […]

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December 15, 2016 #CommsChat on brands and Christmas campaigns

This week on #CommsChat, we’re looking at brands and how they market themselves at Christmas. We’ll discuss some of the most effective campaigns and the thought behind them, as well as what brands can do to keep the momentum going throughout the year. The topics are: What are the challenges involved in communicating during Christmas? […]

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December 7, 2016 #CommsChat on internal communications on a shoestring

This week on #CommsChat, we’re joined by Dr Paul Jones, senior engagement consultant at York-based employee engagement specialists, Karian and Box. We’ll be looking at the idea of internal communications on a shoestring, how companies make their money go further and what budgets should focus on in order to maximise profits. We’ll also examine how […]

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