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December 15, 2016 #CommsChat on brands and Christmas campaigns
This week on #CommsChat, we’re looking at brands and how they market themselves at Christmas. We’ll discuss some of the most effective campaigns and the thought behind them, as well as what brands can do to keep the momentum going throughout the year. The topics are: What are the challenges involved in communicating during Christmas? […]
December 7, 2016 #CommsChat on internal communications on a shoestring
This week on #CommsChat, we’re joined by Dr Paul Jones, senior engagement consultant at York-based employee engagement specialists, Karian and Box. We’ll be looking at the idea of internal communications on a shoestring, how companies make their money go further and what budgets should focus on in order to maximise profits. We’ll also examine how […]
December 2, 2016 #CommsChat on the relationship between HR & social media
This week on #CommsChat, we’re joined by HR experts Tim Scott and Gem Dale to talk about the relationship between HR and social media. We’ll look at how closely entwined the two are, whether or not HR has ownership over social media, and if it doesn’t – should it? We’ll also talk about the best […]
November 21, 2016 #CommsChat on regional IC and IC professionals
This week on #CommsChat, we’re joined by Gemma McCall to discuss regional internal communications and those involved in the industry. Gemma created Communicate & Engage out of a personal frustration that the majority of industry bodies, events and IC networking is based in London, so we’ll be looking at solutions to this issue and how […]
November 15, 2016 #CommsChat on recommendation systems and personalisation
21/11/2016 – Tonight on #CommsChat we’re joined by data science and intelligence marketing agency, Profusion, to chat all things recommendation engines and personalisation. We’ll look at what recommendation engines are, why personalisation is a useful tool for marketing and communication and how to optimise personal data effectively. We’ll also chat about integrating personalisation engines and […]
