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December 6, 2018 #CommsChat on the trust gap within organisations
A drp whitepaper on the practice of communications was debated in parliament by the All-Party Parliamentary Group (APPG) chaired by MP James Heappey. The report, ‘Perception vs. Reality,’ describes the dissonance between what’s stated and what’s practiced in corporate communications. This week on #CommsChat, we’ll be joined by Callum Gill who will share his thoughts […]
November 30, 2018 #CommsChat on corporate reputation and working with the third sector
The ways in which companies partner with third sector organisations or charitable causes have become more creative, impactful and important. These kinds of partnerships can have an acute impact on corporate reputation. But how do companies ensure the alignment of their brand and reputation with external organisations is good for business? This week’s #CommsChat topics […]
November 21, 2018 #CommsChat on diversity, inclusion and the employer brand
This week on #CommsChat, we’ll be discussing the impact of the employer brand on the diversity and inclusion practices within a business. This is one of the topics that will be discussed at the Employer Brand Management conference on 4 December. To attend the conference, click here. Topics for #CommsChat are: What do companies have […]
November 15, 2018 #CommsChat on creativity, humour and social strategy
This week on #CommsChat we’ll be joined by @HelReynolds, the woman behind @commscartoons and social media trainer @socialforpeople. She’ll be talking about adding humour into your social strategy. What are some ways to nurture our creativity as comms professionals? How can you use humour on social media without crossing a line? What are elements of […]
November 9, 2018 #CommsChat on content, data and engagement
This week on #CommsChat, we’ll be talking all things content, particularly focusing on the use of data and interactive elements. Topics include: What impact does great content have on a company’s reputation? How can corporate communicators put data to use in an interesting way? How can interactive elements be built into online content? Can data […]
