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March 28, 2019 #CommsChat on ESG and corporate change
In times of corporate change, one of the keys to maintaining trust can be a company’s ESG commitments. However, if they’re symptoms of ‘green-washing’ rather than strategically embedded programmes, corporate change may reveal the transparency in these commitments. We’ll be examining ESG during times of change in next week’s #CommsChat. Check out the latest from […]
March 20, 2019 #CommsChat on the monster under the bed
Comms nightmares can lurk anywhere; in a health and safety risk, in a reputational vulnerability, in pure, sheer bad luck. What are your comms nightmares and how can communicators get ahead of the monster under the bed? Topics include: What are your comms nightmares? What challenges do they present? How can communicators get ahead of […]
March 14, 2019 #CommsChat on video content strategy
Crafting the right content strategy for the use of video requires understanding of the audience, straightforward objectives and creative execution. We’ll be talking video strategy in Monday’s #CommsChat. Topics include: What should be included in the brief for the development of video content? Should videos be supported with a strategic communications campaign? How? What challenges […]
March 8, 2019 #CommsChat on flattery vs forgery
Brand protection is a necessary element of managing a company and its reputation. Where is the line drawn between flattery and forgery? Can others imitate or elevate a brand that is not their own without impinging on another company’s reputation? More on this week’s #CommsChat. Is any form of brand imitation acceptable? Why or why […]
February 25, 2019 #CommsChat on agency-client relations
Endless pitches, challenging deadlines and life-long, rewarding relationships, the nature of agency-client relations is always a topic of interest. Often, it can lead to fruitful, strategic partnerships that persist of years or even decades. But more often than not, agency-client relationships have to face challenges regarding team integration, new business policies and difficult sign-off processes. […]
