Europe's most popular communications, PR
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November 20, 2017 #CommsChat on PR and trust in institutions and business
This week on #CommsChat, we’re looking at how institutions and business can establish trust and build their reputation in a climate increasingly hostile to external influence. We’ll look at the relationship between trust and corporate governance, what companies are doing right or wrong to help build trust between stakeholders and how clarifying internal authenticity is […]
November 13, 2017 #CommsChat special on Christmas adverts
This week on #CommsChat, we’ll have our first foray into the festive season, given the proliferation of Christmas adverts that have hit UK television screens. We’ll look at how brands can use the Christmas season for positioning and the challenges this can present in terms of tone of voice and audience participation. We’ll also take […]
November 3, 2017 #CommsChat on the future of the workforce
This week on #CommsChat, we welcome Esther Damary-George to talk about the future of the workforce. We’ll look at what employers and employees alike now expect from their roles, and how future challenges might come to shape all manner of workplace environments. We’ll also talk about what makes a good workplace, and talk about how […]
October 30, 2017 #CommsChat on organisational culture
On Monday’s #CommsChat we’ll take a closer look at organisational culture. Looking at what defines the fabric of an organisation, we’ll be discussing internal and external perceptions, responding to changes, and cultivating a positive outlook with regards to workplace culture. We’ll also be looking at the possibility of measuring culture, and if it’s possible to […]
October 19, 2017 #CommsChat on content and campaigns
On Monday’s #CommsChat we welcome Emma Leech, director of marketing and advancement at Loughborough University, to talk all things content and campaigns. We’ll look at which content fits which channel, why it’s so important for brands to consider their audience when creating content, and what storytelling can bring to the world of content. We’ll also […]
