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November 15, 2016 #CommsChat on recommendation systems and personalisation

21/11/2016 – Tonight on #CommsChat we’re joined by data science and intelligence marketing agency, Profusion, to chat all things recommendation engines and personalisation. We’ll look at what recommendation engines are, why personalisation is a useful tool for marketing and communication and how to optimise personal data effectively. We’ll also chat about integrating personalisation engines and […]

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November 9, 2016 #CommsChat on implementing internal tools

14/11/2016 – Tonight on #CommsChat we’re joined by digital agency OPX to discuss online tools and how these can be used to increase internal engagement. We’ll explore how understanding the user is central to creating any tool, and look at some of the most popular online tools that organisations are starting to use. We will […]

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November 7, 2016 #CommsChat on the role of social media in US elections

07/11/2016 – Due to a last minute change of circumstance, this week on #CommsChat we’ll be talking about the upcoming US election and how the role of social media is likely to influence the outcome. We’ll discuss how social media has facilitated the emergence of online communities and enhanced fundraising campaigns, as well as the […]

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October 31, 2016 #CommsChat on the importance of reputation management

Tonight on #CommsChat we’ll be discussing reputation management and its importance in enhancing an organisational or company brand. We’ll look at how the term is defined across organisations and its purpose, as well as why reputation management needs acknowledging in an increasingly turbulent economic and social environment. We will also discuss how changes to economic […]

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October 20, 2016 #CommsChat on digital disruption in PR and comms

Next week on #CommsChat we welcome Francis Ingham MPRCA, director general of the PRCA, for a discussion about digital disruption in the PR and communications industries. We will also cover the strengths and weaknesses of digital in the PR and comms industries, how brands are responding to the evolving digital presence and the response to […]

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