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March 8, 2019 #CommsChat on flattery vs forgery
Brand protection is a necessary element of managing a company and its reputation. Where is the line drawn between flattery and forgery? Can others imitate or elevate a brand that is not their own without impinging on another company’s reputation? More on this week’s #CommsChat. Is any form of brand imitation acceptable? Why or why […]
February 25, 2019 #CommsChat on agency-client relations
Endless pitches, challenging deadlines and life-long, rewarding relationships, the nature of agency-client relations is always a topic of interest. Often, it can lead to fruitful, strategic partnerships that persist of years or even decades. But more often than not, agency-client relationships have to face challenges regarding team integration, new business policies and difficult sign-off processes. […]
February 21, 2019 #CommsChat on corporate resilience
Effective, resilient companies are built on a strong cultural foundation. At corporate culture and training consultancy Bridge, resilience is a theme woven through their research and essential in the wellbeing of individuals and organisations alike. Bridge’s Resilience course is designed to help leaders and managers develop this high performing, supportive culture and environment. On Monday’s #CommsChat, Dale Smith […]
February 13, 2019 #CommsChat on the nexus of brand and HR
Working at the nexus of HR and branding requires an understanding of organisational culture, brand, HR and internal communications. How should employer brand strategies be developed and who should be responsible for their implementation? We’ll be joined by Narda Shirley, MD of Gong Communications (@Gongcomms) on Monday’s #CommsChat to discuss the following topics. The issue […]
February 5, 2019 #CommsChat on the measurement and ROI of IC
Getting the most out of a company’s internal culture requires effective communications and HR practices. Evaluating the success of that work can help companies to learn and develop new approaches to the internal culture, thus crafting a stronger business. But how can communicators do that? We’ll be joined by Cyrus Gilbert-Rolfe, MD, EMEA from SocialChorus […]
