Europe's most popular communications, PR
and media conversation
September 21, 2018 #CommsChat on influencer marketing
With companies trying to reach their audiences in ever more innovative ways, influencer marketing has become a key component of the communications mix. This week on #CommsChat we’ll explore the challenges, advantages and strategies related to getting influencer marketing right. Topics include: What are the advantages of influencer marketing over traditional marketing? What are the […]
September 14, 2018 #CommsChat on the PRCA National Conference
This week’s #CommsChat will examine some of the topics to be discussed at the PRCA National Conference on 21 September. Joining us is deputy director general @MattCartmell who will help provide context for the topics and delve deeper into some of the issues. He’ll also share some of the work the PRCA is doing regarding […]
September 7, 2018 #CommsChat on post-rebrand PR strategy
Supporting the rebrand of the newly renamed John Lewis and Partners and Watirose and Partners, was a TV campaign that won the hearts of the nation through a kid-fueled rendition of Bohemian Rhapsody. But not all rebrands are supported by excellent communications. What is best practice in communications and PR strategy after a corporate rebrand? […]
September 3, 2018 #CommsChat on creating internal comms content
For internal communications professionals, creating content for publications, internal blogs, videos or social media is a key role. Ahead of Thursday’s Corporate Content Conference, this week’s #CommsChat will examine best practice in content development for the internal audience. The topics are: What considerations do you give to the audience approaching IC content? How do you […]
July 12, 2018 #CommsChat on higher education comms
This week on #CommsChat we’ll be asking, how can universities differentiate themselves in a digital-first market? We’re talking about communications in the higher education sector, what communications means in a digital-first environment and the art of brand differentiation. We’ll also talk about building a narrative through social media channels as well as more traditional routes, […]
