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June 30, 2017 #CommsChat on influencer marketing

This week on #CommsChat, we’re joined by Scott Guthrie to talk about influencer marketing and its growing importance in digital and social communications. We’ll look at the measurement and tools available to guide companies in influencer marketing use, the sectors for which influencer marketing is is most vital and what the future holds for influencer […]

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June 26, 2017 #CommsChat on PR and comms in 2017 – so far

This week on #CommsChat, we’re looking back at our predictions for IC in 2017 for a six-month review on the state of PR and comms. With a lot of upheaval in the past half year, including political, corporate and humanitarian crises making the headlines almost every week, crisis communication skills have never been more important […]

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June 19, 2017 #CommsChat on communicating in highly regulated sectors

This week on #CommsChat, we’re joined by Jax Jacøbsen, senior communications officer at the International Council of Mining and Metals, to look at highly regulated sectors and the difficulties/challenges faced by communicators working within them. We’re defining highly regulated sectors as any sector in which the potential mishandling of information would have dire consequences – […]

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June 11, 2017 #CommsChat on delivering corporate content

This week on #CommsChat we’ll be looking at content creation and its use in a corporate context. We’ll talk about why effective corporate content creation is so important in contemporary brand strategy, how digital and social is advancing the notion of corporate content, and which companies make the best use of content to advance their […]

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June 5, 2017 #CommsChat on the value of regional awards in the PR industry

This week on #CommsChat, we welcome the Chartered Institute of Public Relations to talk about the value of regional awards in the PR industry, ahead of its CIPR Midland PRide Awards, taking place this summer. We’ll be discussing how agencies can stand out, the challenges of cross-sector PR, balancing diverse and varying agencies and writing […]

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