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December 12, 2018 #CommsChat on Christmas advertising
Our last #CommsChat of 2018 will be the traditional Christmas classic on holiday advertising. We should be joined by a guest who has worked on one of this year’s top adverts. Stay tuned for details. Topics include: What is the process behind the development of a Christmas campaign? How can brands ensure their campaigns align […]
December 6, 2018 #CommsChat on the trust gap within organisations
A drp whitepaper on the practice of communications was debated in parliament by the All-Party Parliamentary Group (APPG) chaired by MP James Heappey. The report, ‘Perception vs. Reality,’ describes the dissonance between what’s stated and what’s practiced in corporate communications. This week on #CommsChat, we’ll be joined by Callum Gill who will share his thoughts […]
November 30, 2018 #CommsChat on corporate reputation and working with the third sector
The ways in which companies partner with third sector organisations or charitable causes have become more creative, impactful and important. These kinds of partnerships can have an acute impact on corporate reputation. But how do companies ensure the alignment of their brand and reputation with external organisations is good for business? This week’s #CommsChat topics […]
November 21, 2018 #CommsChat on diversity, inclusion and the employer brand
This week on #CommsChat, we’ll be discussing the impact of the employer brand on the diversity and inclusion practices within a business. This is one of the topics that will be discussed at the Employer Brand Management conference on 4 December. To attend the conference, click here. Topics for #CommsChat are: What do companies have […]
November 15, 2018 #CommsChat on creativity, humour and social strategy
This week on #CommsChat we’ll be joined by @HelReynolds, the woman behind @commscartoons and social media trainer @socialforpeople. She’ll be talking about adding humour into your social strategy. What are some ways to nurture our creativity as comms professionals? How can you use humour on social media without crossing a line? What are elements of […]
