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May 15, 2017 #CommsChat on PR and brand language
This week on #CommsChat, we’re looking at how PR and brands use language to refine their identity and differentiate themselves in often crowded marketplaces. We will look at the importance of defining your brand language across multiple platforms, how to ensure consistency throughout the PR and marketing process, and which brands #CommsChat thinks has the […]
May 8, 2017 #CommsChat on preparing for change
This week on #CommsChat, we’re joined by Shiona Adamson, head of internal communications and communication services for Natural England, and Stefan Terry, founder and strategy director of brand development agency Undivided. We’re talking about how organisations best prepare for change, which strategies work for which organisations and how communicators can tell when change is achieved. […]
April 21, 2017 #CommsChat on the business value of sponsorships and partnerships
This week on #CommsChat, we’re joined by Matthew Leopold, head of brand sponsorship and CSR at British Gas, to talk about the business value of sponsorships and partnerships. We’ll look at why businesses should consider pursuing corporate partnerships, how communicators should approach the business decision and the benefits its might have on employees. We’ll also […]
April 8, 2017 #CommsChat on media relations in the digital age
This week on #CommsChat, we’re looking at why face-to-face media relations are still so integral in the digital age. We’ll talk about strategies for forging good relations, how screens can have a negative impact on the PR/journalism relationship and what the future holds for media relations. The topics are: Why are face-to-face media relations still […]
April 3, 2017 #CommsChat on social media for leaders in organisations
This week on #CommsChat, we’re joined by Gemma Dale and Tim Scott, co-founders of HR and social media business consultancy, the Work Consultancy, to chat about why an effective social media strategy for communicators is so important. We’ll look at what organisations can do to ensure the wider work force is on board with communications […]
