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July 17, 2017 #CommsChat on PR and brand campaigns
Given that this year’s Wimbledon has drawn to a close, and Southern Railway’s intern Eddie has hit the headlines, this week on #CommsChat, we’re talking about PR and brand campaigns. Brands often partner with events to enhance their company reputation and expand their product market. We’ll look at the opportunities this presents, what brands must […]
July 10, 2017 #CommsChat on private vs. professional life
This week on #CommsChat, we’re talking about private vs. professional life, and how and where the two meet. In an era of digital and on-demand communication, it’s sometimes difficult to maintain a distance between ‘work’ and ‘outside of work’ life – what can be done to help the two exist separately? We’ll also look at […]
June 30, 2017 #CommsChat on influencer marketing
This week on #CommsChat, we’re joined by Scott Guthrie to talk about influencer marketing and its growing importance in digital and social communications. We’ll look at the measurement and tools available to guide companies in influencer marketing use, the sectors for which influencer marketing is is most vital and what the future holds for influencer […]
June 26, 2017 #CommsChat on PR and comms in 2017 – so far
This week on #CommsChat, we’re looking back at our predictions for IC in 2017 for a six-month review on the state of PR and comms. With a lot of upheaval in the past half year, including political, corporate and humanitarian crises making the headlines almost every week, crisis communication skills have never been more important […]
June 19, 2017 #CommsChat on communicating in highly regulated sectors
This week on #CommsChat, we’re joined by Jax Jacøbsen, senior communications officer at the International Council of Mining and Metals, to look at highly regulated sectors and the difficulties/challenges faced by communicators working within them. We’re defining highly regulated sectors as any sector in which the potential mishandling of information would have dire consequences – […]
