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September 7, 2018 #CommsChat on post-rebrand PR strategy
Supporting the rebrand of the newly renamed John Lewis and Partners and Watirose and Partners, was a TV campaign that won the hearts of the nation through a kid-fueled rendition of Bohemian Rhapsody. But not all rebrands are supported by excellent communications. What is best practice in communications and PR strategy after a corporate rebrand? […]
September 3, 2018 #CommsChat on creating internal comms content
For internal communications professionals, creating content for publications, internal blogs, videos or social media is a key role. Ahead of Thursday’s Corporate Content Conference, this week’s #CommsChat will examine best practice in content development for the internal audience. The topics are: What considerations do you give to the audience approaching IC content? How do you […]
July 12, 2018 #CommsChat on higher education comms
This week on #CommsChat we’ll be asking, how can universities differentiate themselves in a digital-first market? We’re talking about communications in the higher education sector, what communications means in a digital-first environment and the art of brand differentiation. We’ll also talk about building a narrative through social media channels as well as more traditional routes, […]
July 9, 2018 #CommsChat on crisis communication
This week on #CommsChat we’re joined by Harriet Small for a #CommsChat on crisis communication. We’ll look at the best strategies to employ during a crisis situation, the changing roles of a comms team during a crisis situation, and how changes such as digital advancement have shifted comms team roles. The topics are: What is […]
June 29, 2018 #CommsChat on journalism and communications
This week on #CommsChat we’re joined by Jax Jacobsen, journalist and senior communications officer at International Council of Mining & Metals, to talk about the intersection between journalism and communications. We’ll look at what journalist skills can bring to communications, what communication can offer writers and journalist, and how other industries can learn from both […]
