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January 10, 2020 #CommsChat on reaching a young audience
On Monday’s #CommsChat, we’ll be joined by Laura Thomas from Devries Global (@DevriesEurope) who will discuss the ways companies can reach young audiences. Topics are below: Should communications be tailored to different age demographics? How can companies approach Gen Z audiences as consumers? What companies are succeeding at reaching younger audiences? What should be avoided […]
January 6, 2020 #CommsChat on communicating with a tight budget
This week on #CommsChat, we’ll be joined by Helen Reynolds (@HelReynolds), who will talk about the best ways to manage communications on a tight budget. Helen works with small businesses, government organisations and charities to maintain creativity despite challenging resources. Join in tonight! What are some good examples of low cost campaigns? How can we […]
December 6, 2019 #CommsChat on festive employee engagement
Christmastime means joy and stress and distractions for employees. How should companies go about engaging their employees throughout the most busy time of the year? We’ll be joined by the lovely folks at @DRPG who will talk us through festive internal comms campaigns. What are some of the best methods for cutting through the noise […]
November 29, 2019 #CommsChat on epidemic over-servicing
Welcome to #CommsChat. This week’s debate will dedicated to over-servicing. The latest research from the PRCA and Ginger Research shows over-servicing has reached epidemic proportions among PR agencies, with over 90% admitting they over-service and 80% seeing it as a growing problem. Who’s to blame? Are clients unreasonable? Are agencies the architects of their own […]
November 22, 2019 #CommsChat on ethical considerations in political campaigning
For the next #CommsChat we are looking at the ethical conundrums posed by modern day political campaigning. Last week saw the Conservative Campaign HQ use social media to manipulate voter perceptions when it rebadged its Twitter feed as factcheck UK to widespread condemnation. We explore the impact of such tactics on people, trust in politics […]
