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April 21, 2017 #CommsChat on the business value of sponsorships and partnerships

This week on #CommsChat, we’re joined by Matthew Leopold, head of brand sponsorship and CSR at British Gas, to talk about the business value of sponsorships and partnerships. We’ll look at why businesses should consider pursuing corporate partnerships, how communicators should approach the business decision and the benefits its might have on employees. We’ll also […]

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April 8, 2017 #CommsChat on media relations in the digital age

This week on #CommsChat, we’re looking at why face-to-face media relations are still so integral in the digital age. We’ll talk about strategies for forging good relations, how screens can have a negative impact on the PR/journalism relationship and what the future holds for media relations. The topics are: Why are face-to-face media relations still […]

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April 3, 2017 #CommsChat on social media for leaders in organisations

This week on #CommsChat, we’re joined by Gemma Dale and Tim Scott, co-founders of HR and social media business consultancy, the Work Consultancy, to chat about why an effective social media strategy for communicators is so important. We’ll look at what organisations can do to ensure the wider work force is on board with communications […]

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March 24, 2017 #CommsChat on the value of degrees in PR and comms

This week on #CommsChat, we’re joined by Richard Bailey, public relations educator and editor of online magazine Behind the Spin, to talk about the value of PR and comms degree and whether or not they are necessary for the industry to progress. We’ll look at what PR and comms degrees offer, their approach and how […]

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March 16, 2017 #CommsChat on purpose, profit and internal motivation

This week on #CommsChat, we’re joined by Hubert Grealish, founder and CEO of Gworks Media Works, to talk about how purpose affects profit and the internal motivation of employees. We’ll look at why companies have a purpose, if purpose is necessary and how it enhances the drive and motivation of company staff. We’ll also chat […]

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