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November 13, 2017 #CommsChat special on Christmas adverts

This week on #CommsChat, we’ll have our first foray into the festive season, given the proliferation of Christmas adverts that have hit UK television screens. We’ll look at how brands can use the Christmas season for positioning and the challenges this can present in terms of tone of voice and audience participation. We’ll also take […]

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November 3, 2017 #CommsChat on the future of the workforce

This week on #CommsChat, we welcome Esther Damary-George to talk about the future of the workforce. We’ll look at what employers and employees alike now expect from their roles, and how future challenges might come to shape all manner of workplace environments. We’ll also talk about what makes a good workplace, and talk about how […]

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October 30, 2017 #CommsChat on organisational culture

On Monday’s #CommsChat we’ll take a closer look at organisational culture. Looking at what defines the fabric of an organisation, we’ll be discussing internal and external perceptions, responding to changes, and cultivating a positive outlook with regards to workplace culture. We’ll also be looking at the possibility of measuring culture, and if it’s possible to […]

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October 19, 2017 #CommsChat on content and campaigns

On Monday’s #CommsChat we welcome Emma Leech, director of marketing and advancement at Loughborough University, to talk all things content and campaigns. We’ll look at which content fits which channel, why it’s so important for brands to consider their audience when creating content, and what storytelling can bring to the world of content. We’ll also […]

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October 13, 2017 Comms, PR and marketing – what’s the difference?

On Monday’s #CommsChat we welcome Joel Sampson, sales manager at WeAreResource and part of the team behind successful communications initiative @CommsHero, to talk about the difference – or lack thereof – between communications, PR and marketing. We’ll look at the function of each profession, how communications works in-house or agency side, and what the time […]

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