world cup
July 24, 2014 #CommsChat on nation branding
The Commonwealth Games is up and running, bringing together the Commonwealth’s best athletes and bringing to light the best of the nations themselves. A lot of talk has surrounded Scotland as a national brand and what the Glasgow-based games will do for it in the run-up to the vote for independence. Yet what is the purpose of […]
July 8, 2014 Transcript of #CommsChat on World Cup real-time marketing
This week on #CommsChat we gave in to World Cup fever and discussed the real-time marketing that surrounds this global event. We agreed that social tools are integral to real-time marketing and shared some of the most effective ways that brands have engaged with viewers during large-scale events. @kasaug6 it’s not just about the event, it’s […]
July 4, 2014 #CommsChat on World Cup real-time marketing
With the 2014 World Cup nearing its final stages, we’re thought it would be fun to discuss the communications and marketing activity surrounding the event. Brands have upped their game when it comes to real-time marketing and the World Cup has seen some fun, interesting and strategic work. We’ll be joined by online advertising technology […]
