twitter

Contributors

Brittany Golob

Amy Sandys

February 19, 2014 Transcript of #CommsChat on fact, fiction and fantasy pt. 1 of 2

Last week’s #CommsChat examined portrayals of comms professionals in TV, film and literature with @amandacomms. Amanda specifically addressed the portrayal of police communicators in shows such as The Bill and Babylon. The first question we looked at was “Who is your favourite fictional comms professional.” CJ Cregg from Aaron Sorkin’s The West Wing came out […]

Read the rest of this post »

0

February 11, 2014 Transcript of #CommsChat on viral content

Last week’s #CommsChat on viral content with Lucia from (@IlexContent) went viral. (Okay, maybe not, but it was a great chat nonetheless.) Here are some interesting tweets: @IlexContent  Getting your content out to as many people as possible gives you a better ROI – your content is working harder @Nicksy200  suggest viral has to be 3 things […]

Read the rest of this post »

0

February 6, 2014 #CommsChat on viral content

This week, we’re going to look at one of the main issues relating to content: shareability. Content is well-established now as a necessity in corporate communications. The problem remains, however, that there is so much content available, that getting your content read requires an extra something. We’ll be joined by Lucia from content strategist @IlexContent, […]

Read the rest of this post »

0

January 27, 2014 #CommsChat on crowdsourcing

This week’s #CommsChat will look at the trend that’s been all the rage for branding, fundraising and public opinion research, among other things: Crowdsourcing. Topics below:   What are the benefits of crowdsourcing, as a brand? Disadvantages? In what ways can crowdsourcing be used (#rebrand, fundraising, research, etc)? Can crowdsourcing be a useful PR tool? […]

Read the rest of this post »

0

November 12, 2013 Transcript of #CommsChat on #brandvandals

Last week, we featured the authors of the first book to have a hashtag as a title – Steve Earl and Stephen Waddington. The dynamic duo chatted about brand vandalism, crisis management and the abyss of complaints on social media. Some interesting tweets:  @AllthingsIC A2) Great phrase – ‘caustic criticism’ – key is for brands to […]

Read the rest of this post »

0

November 8, 2013 #CommsChat on #brandvandals

This week it’s a #commschat/#brandvandals special as authors @wadds and @mynameisearl join our weekly discussion. We’ll talk about the book, social engagement and the difference between complaining and brand vandalism. Some topics include: Is the relationship between an organisation and its audience really a war? How bad can it get? Is social media mobilising the […]

Read the rest of this post »

0

October 29, 2013 Transcript of #CommsChat on social business

It was quite the hour last week on #CommsChat. We were joined by guest @jaycoopertweets from Bloom. In the midst of an impassioned discussion of social strategy and a look at some examples of consumer-facing social – like last week’s #AskBG initiative – MD of British Gas Business, Stephen Beynon, joined in as well. His […]

Read the rest of this post »

0

October 24, 2013 #CommsChat on social business

Building a truly social business takes a defined focus on objectives, a thorough strategy and a lot of flexibility, among other things. This week, #CommsChat will be joined by Jay Cooper, COO of Bloom (@jaycoopertweets), who will discuss the perils of social, how to become a social business and social strategy. Topics include: What common strategic and […]

Read the rest of this post »

0

July 23, 2013 Transcript of #CommsChat on #royalbaby

Last week’s chat was an eventful one as #commschat was taking place when the official #royalbaby announcement came through. The hour focused on royal comms and the impact of large-scale events on the news cycle. Take a look at some of the highlights of the hour, you know, before the world was told that it’s […]

Read the rest of this post »

0

July 9, 2013 Transcript of #CommsChat on cross-cultural social media

Last week, we were joined by two speakers from the CIPR’s social media event in London, @twofourseven and @allanschoenberg. They shared their thoughts and experiences working in international, multilingual and multicultural digital communications. Take a look at our highlighted tweets:   @allanschoenberg Q1: Social has accelerated globalization a number of ways: always on communication and local content […]

Read the rest of this post »

0