Transcript
Amanda ColemanMay 2, 2012 Transcript of #CommsChat with Richard Robinson on B2B Marketing
This week on #CommsChat we were joined by Richard Robinson, head of retail and B2B markets and Google, and who sits on the marketing council of the IDM B2B Marketing Conference, to discuss B2B research – best practice techniques, trends, and predictions for the future. You can get a full transcript below, but here are [...]
April 18, 2012 Transcript of #CommsChat on Facebook
On Monday 16 April, we handed the reigns of #CommsChat over to the general community, as we were discussing a topic on which everyone seems to have an opinion – Facebook. A full transcript can be downloaded below, but here’s a few tweets that caught our eye: @GemmaPhelan Timeline is more visual – 2012 is [...]
February 21, 2012 Transcript of #CommsChat on Pinterest
Last night on #CommsChat we were joined by Tom Ball from Immediate Future to discuss the social network that everyone’s currently talking about – the image-based “virtual pinboard”, Pinterest. Lots of stats are being bandied around about Pinterest at the moment that focus on its swiftly increasing user numbers and its appeal to different interests. [...]
February 14, 2012 Transcript of CommsChat with John Evans
For #CommsChat on Monday 13 February, we were joined by John Evans from Weber Shandwick to look at the use of mock crises in social media crisis training. John is the head of digital corporate, PA and financial EMEA at Weber Shandwick which has recently launched its crisis management tool, Firebell, in Europe. We looked at the [...]
February 7, 2012 Transcript of CommsChat with Blaise Grimes-Viort
At #CommsChat on Monday 6 February, we were joined by Blaise Grimes-Viort to discuss online community management. Blaise is head of community management & engagement at eModeration and a speaker at Virtual Community Summit 2012. The chat looked at the role of the community manager and best practice in this rapidly evolving field. Following ‘Community Manager Appreciation [...]
January 31, 2012 Transcript of CommsChat with Mike Quinn
On Monday we were joined by Mike Quinn from Adobe to discuss how the ubiquitous blue thumbs up- the ‘like’ button- can be monetised. As rumours abound that Facebook is preparing an IPO, with estimates setting the amount to be raised as high as $10 billion, it seems timely that this week’s #CommsChat focused on the [...]
January 24, 2012 Transcript of CommsChat with Phil Mohr
On Monday we were joined by Phil Mohr from Comufy to discuss social CRM and the switch from broadcast to personal messaging. There has been much discussion about the nature of social CRM, whether it is software, a philosophy or a business strategy. We discussed how CRM in a social media context can be defined and [...]
January 17, 2012 Transcript of CommsChat with James Whatley
On Monday 16 January, we were joined by James Whatley for a #CommsChat discussing engagement currency – a subject of a recent post over at James’ blog: http://whatleydude.com/2012/01/engagement-currency/ To kick-start the discussion, we asked how engagement currency can be defined, and we took a look at Heineken’s recent experiment with QR codes at the Open’er Music [...]
January 11, 2012 Transcript of CommsChat with James Wilkins
On Monday 9 January, #CommsChat looked at how events can bring brands to life in front of an audience. We were joined by James Wilkins, joint MD at Logistik, which works on comms, events, campaigns and brand experiences for companies such as Natwest, M&S, and Yorkshire Water. Logistik also worked on the experiential campaign behind the [...]
December 20, 2011 Transcript of CommsChat with SantaComms
It was a fun and festive #CommsChat on Monday 19 November as we were joined by SantaComms for the last #CommsChat of 2011. The full transcript is available below but we’ve also pulled out a few tweets from the course of the hour. @SantaComms: Well, the first candidate for the naughty list is an [...]
