Brittany Golob

Elettra Scrivo

December 6, 2013 #CommsChat on Christmas campaigns

Everyone has a favourite Christmas TV advert, marketing campaign or fundraising drive. On Monday’s #commschat, we’ll take a look at what makes a great campaign great and how Christmas adverts can fail. Spectacularly. Topics include: What strategies can you use to make a campaign stand out at Christmas? What makes a Christmas campaign successful? Why […]

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