strategy

Contributors

Ruth Wyatt

Antonino Lupo

June 4, 2019 Transcript of #CommsChat on social media planning and strategy

This week on #CommsChat, we were joined by Natasha Holloway (@Natasha_H), head of marketing services at Hotwire. She discussed social media strategies, writing a social media brief and how to get social right on a budget.  

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March 19, 2019 Transcript of #CommsChat on video content strategy

Crafting the right content strategy for the use of video requires understanding of the audience, straightforward objectives and creative execution. We talked about video strategy on Monday’s #CommsChat.

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March 14, 2019 #CommsChat on video content strategy

Crafting the right content strategy for the use of video requires understanding of the audience, straightforward objectives and creative execution. We’ll be talking video strategy in Monday’s #CommsChat. Topics include: What should be included in the brief for the development of video content? Should videos be supported with a strategic communications campaign? How? What challenges […]

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November 9, 2018 #CommsChat on content, data and engagement

This week on #CommsChat, we’ll be talking all things content, particularly focusing on the use of data and interactive elements. Topics include: What impact does great content have on a company’s reputation? How can corporate communicators put data to use in an interesting way? How can interactive elements be built into online content? Can data […]

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March 16, 2015 #CommsChat on strategic PR: beyond media relations

This week we’ll be talking about the role of the public relations professional beyond media relations; from crisis communications to social. Read the topics below: How do PR professionals manage influencer relations? What is the PR professional’s role in a crisis? Can media relations evolve to encompass social? What can PR learn from social? How […]

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November 5, 2014 #CommsChat with whiskey brands

This week, we have a #CommsChat special looking at communications among whiskey brands. We have a number of guests who will discuss their experiences and strategies including: Cath Jeffries, group account director on Tullamore D.E.W at We Are Social (@cathjeffries), Paula McNulty from Weber Shandwick’s Glenmorangie team (@WSScotland), Richard Southon, Business Director, Jack Daniel’s for Communicator […]

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November 3, 2014 #CommsChat on social business

Is your company a social business? Is it trying to be? Do social rankings actually measure the right things? To discuss these and other issues in social media and corporate comms. Join tonight’s #CommsChat. Topics include: What defines a social business? What strategies can companies pursue to become a social business? What kinds of content […]

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September 23, 2014 #CommsChat on corporate reporting

On 2 October, Communicate magazine will host the Evolution of the Annual Report conference. Corporate reporting professionals and investor relations experts will share their thoughts about and discuss the challenges in stakeholder communications. This week, on #CommsChat, we’ll take a look at corporate reporting as well. We’ll be joined by @ThomasRos from nexxar. Topics include: How […]

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October 29, 2013 Transcript of #CommsChat on social business

It was quite the hour last week on #CommsChat. We were joined by guest @jaycoopertweets from Bloom. In the midst of an impassioned discussion of social strategy and a look at some examples of consumer-facing social – like last week’s #AskBG initiative – MD of British Gas Business, Stephen Beynon, joined in as well. His […]

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October 24, 2013 #CommsChat on social business

Building a truly social business takes a defined focus on objectives, a thorough strategy and a lot of flexibility, among other things. This week, #CommsChat will be joined by Jay Cooper, COO of Bloom (@jaycoopertweets), who will discuss the perils of social, how to become a social business and social strategy. Topics include: What common strategic and […]

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