strategy

November 9, 2018 #CommsChat on content, data and engagement

This week on #CommsChat, we’ll be talking all things content, particularly focusing on the use of data and interactive elements. Topics include: What impact does great content have on a company’s reputation? How can corporate communicators put data to use in an interesting way? How can interactive elements be built into online content? Can data […]

Read the rest of this post »

0

March 16, 2015 #CommsChat on strategic PR: beyond media relations

This week we’ll be talking about the role of the public relations professional beyond media relations; from crisis communications to social. Read the topics below: How do PR professionals manage influencer relations? What is the PR professional’s role in a crisis? Can media relations evolve to encompass social? What can PR learn from social? How […]

Read the rest of this post »

0

November 5, 2014 #CommsChat with whiskey brands

This week, we have a #CommsChat special looking at communications among whiskey brands. We have a number of guests who will discuss their experiences and strategies including: Cath Jeffries, group account director on Tullamore D.E.W at We Are Social (@cathjeffries), Paula McNulty from Weber Shandwick’s Glenmorangie team (@WSScotland), Richard Southon, Business Director, Jack Daniel’s for Communicator […]

Read the rest of this post »

0

November 3, 2014 #CommsChat on social business

Is your company a social business? Is it trying to be? Do social rankings actually measure the right things? To discuss these and other issues in social media and corporate comms. Join tonight’s #CommsChat. Topics include: What defines a social business? What strategies can companies pursue to become a social business? What kinds of content […]

Read the rest of this post »

0

September 23, 2014 #CommsChat on corporate reporting

On 2 October, Communicate magazine will host the Evolution of the Annual Report conference. Corporate reporting professionals and investor relations experts will share their thoughts about and discuss the challenges in stakeholder communications. This week, on #CommsChat, we’ll take a look at corporate reporting as well. We’ll be joined by @ThomasRos from nexxar. Topics include: How […]

Read the rest of this post »

0

October 29, 2013 Transcript of #CommsChat on social business

It was quite the hour last week on #CommsChat. We were joined by guest @jaycoopertweets from Bloom. In the midst of an impassioned discussion of social strategy and a look at some examples of consumer-facing social – like last week’s #AskBG initiative – MD of British Gas Business, Stephen Beynon, joined in as well. His […]

Read the rest of this post »

0

October 24, 2013 #CommsChat on social business

Building a truly social business takes a defined focus on objectives, a thorough strategy and a lot of flexibility, among other things. This week, #CommsChat will be joined by Jay Cooper, COO of Bloom (@jaycoopertweets), who will discuss the perils of social, how to become a social business and social strategy. Topics include: What common strategic and […]

Read the rest of this post »

0

August 6, 2013 Transcript of #CommsChat with Mark Borkowski

Last week on #CommsChat, we spoke with Mark Borkowski about publicity, PR stunts, politics and more. The lively discussion yielded a few gems of advice: @jenandersson1 Effective stunt should act as a ‘spike’ within an overall strategy. A catalyst to support a push towards a comms objective @AllthingsIC A3) Time and expectations have accelerated but critical to […]

Read the rest of this post »

0

March 1, 2013 #CommsChat on corporate social media strategy

On Friday, the Holy See’s much lauded foray into social media – the @Pontifex account, deleted all of Pope Bendict XVIs tweets. The Vatican has said that its deletion of the tweets reflects the fact that the papacy is currently vacant. In this week’s #CommsChat we’ll be joined by Sean King (@seancontentking), CEO of Seven, […]

Read the rest of this post »

0