storytelling

June 25, 2019 Transcript of #CommsChat on storytelling and narrative content

This week on #CommsChat we discussed storytelling and narrative in corporate content. It made for quite the tale

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June 24, 2019 #CommsChat on storytelling and narrative content

This week on #CommsChat we’ll be looking at storytelling and narrative in corporate content. Topics include: How can companies integrate storytelling into their communications? What aspects of communications best benefit from narrative-driven content? Should companies work in partnership to achieve their content objectives? How can traditional kids brands (Disney, Beano, etc) work with businesses to […]

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December 19, 2018 Transcript of #CommsChat on Christmas adverts

Our last #CommsChat of 2018 was the traditional Christmas classic on holiday advertising, brand storytelling and best practice  

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September 30, 2014 Transcript of #CommsChat on annual reporting

Last week’s #CommsChat discussed the ever-evolving world of corporate reporting. Some interesting points were brought up regarding annual reports and stakeholder relations. Our guest, Thomas Rosenmayer, founder of @nexxar shared insights and expertise. See the highlights below: @ThomasRos  Strategic report aimed for cutting clutter but in fact turned out to be adding to it @ThomasRos  Lot of companies […]

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November 19, 2013 Transcript of #CommsChat with Waggener Edstrom

Last week, we were joined by the GM of Waggener Edstrom UK, Cairbre Sugrue. He shared his insights on content marketing, public relations and social media. Here are some tweets that stood out: @krismikulka4 I agree, I think it’s no longer ok to only push out messaging – customers want to be involved and to collaborate. […]

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