Social Media

March 3, 2014 #CommsChat on social media and awards events

Social media explodes around events like the Oscars, the Brit Awards, the Superbowl. Those events often encourage brands to develop content geared specifically to that event, such as the now-famous Oreo tweet and MasterCard’s now-infamous #PricelessSurprise campaign at the Brit Awards. Tonight, we’ll address the following topics: How can brands make use of major events […]

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February 26, 2014 Transcript of #CommsChat on social media buyouts

Last week, following up on Facebook’s acquisition of WhatsApp for $19bn, we took a look at social media M&A deals, their benefits and impact on the wider social media landscape. Some interesting tweets include: @MontseCano  I guess it is a good way to acquire users. Also, it shows the maturity of the apps market. @LuciaBarbato  potentially changes […]

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February 24, 2014 #CommsChat on tech buyouts

You’d have to be living under a rock to have missed the massive $19bn deal – equivalent to the GDP of Afghanistan – between Facebook and WhatsApp last week. This is just the most recent in a spate of high-profile buy-outs affecting Facebook, Twitter, Tumblr, Yahoo and nearly every other household name in social media. […]

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February 19, 2014 Transcript of #CommsChat on fact, fiction and fantasy pt. 1 of 2

Last week’s #CommsChat examined portrayals of comms professionals in TV, film and literature with @amandacomms. Amanda specifically addressed the portrayal of police communicators in shows such as The Bill and Babylon. The first question we looked at was “Who is your favourite fictional comms professional.” CJ Cregg from Aaron Sorkin’s The West Wing came out […]

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February 11, 2014 Transcript of #CommsChat on viral content

Last week’s #CommsChat on viral content with Lucia from (@IlexContent) went viral. (Okay, maybe not, but it was a great chat nonetheless.) Here are some interesting tweets: @IlexContent  Getting your content out to as many people as possible gives you a better ROI – your content is working harder @Nicksy200  suggest viral has to be 3 things […]

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February 6, 2014 #CommsChat on viral content

This week, we’re going to look at one of the main issues relating to content: shareability. Content is well-established now as a necessity in corporate communications. The problem remains, however, that there is so much content available, that getting your content read requires an extra something. We’ll be joined by Lucia from content strategist @IlexContent, […]

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January 28, 2014 Transcript of #CommsChat on crowdsourcing

Last week on #CommsChat, we had an interesting debate on crowdsourcing. Some proposed its use solely for internal purposes, others lauded prominent PR campaigns that employed crowdsourcing. Whichever side you take, do take a look at some of the points made throughout the hour:  ‏@jgombita I think if the campaign is “ideas” issues-based (for example, corporate […]

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January 27, 2014 #CommsChat on crowdsourcing

This week’s #CommsChat will look at the trend that’s been all the rage for branding, fundraising and public opinion research, among other things: Crowdsourcing. Topics below:   What are the benefits of crowdsourcing, as a brand? Disadvantages? In what ways can crowdsourcing be used (#rebrand, fundraising, research, etc)? Can crowdsourcing be a useful PR tool? […]

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January 14, 2014 Transcript of #CommsChat on 2014 predictions

Last week, in our first chat of 2014, we took a look at your expectations and predictions for the next 12 months. We heard from internal comms professionals, social media experts and others who discussed the trends, changes and challenges that will define comms in 2014. Some highlighted tweets: @jarrodwilliams content. because we’re still not quite […]

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November 19, 2013 Transcript of #CommsChat with Waggener Edstrom

Last week, we were joined by the GM of Waggener Edstrom UK, Cairbre Sugrue. He shared his insights on content marketing, public relations and social media. Here are some tweets that stood out: @krismikulka4 I agree, I think it’s no longer ok to only push out messaging – customers want to be involved and to collaborate. […]

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