Social Media

Contributors

Brittany Golob

Amy Sandys

September 2, 2014 Transcript of #CommsChat on social media and crisis management

This week on #commschat we spoke about crisis communications over social media platforms. We spoke about the opportunities and challenges that social media presents and shared best practice examples. @_digital_impact digital means you can hear what people say about your brand-allows you to react/change your message accordingly @JessAnstee benefits: ability to broadcast msg’s & interact with global […]

Read the rest of this post »

0

August 28, 2014 #CommsChat on social media and crisis management

Inspired by Gregg’s recent expert handling of an internet-related crisis, we think about the threats and the possibilities of managing brand reputation in the digital age. Next week’s #CommsChat will focus on the role of social media platforms during crisis management. We have some guests TBA, but if you want to be a guest, let […]

Read the rest of this post »

0

July 4, 2014 #CommsChat on World Cup real-time marketing

With the 2014 World Cup nearing its final stages, we’re thought it would be fun to discuss the communications and marketing activity surrounding the event. Brands have upped their game when it comes to real-time marketing and the World Cup has seen some fun, interesting and strategic work. We’ll be joined by online advertising technology […]

Read the rest of this post »

0

May 20, 2014 Transcript of #CommsChat on networking

Last week on #CommsChat we spoke about the value of business relationships and shared networking tips. We agreed that quality, valuable relationships are far more important than a stack of business cards from acquaintances. @SFerika My best advice is genuinely listen to the people you connect with and think, “How can I help?” not just WIIFM […]

Read the rest of this post »

0

April 8, 2014 Transcript of #CommsChat on fashion, tech and social

Last week, we were joined by @StreamingTank, a live streaming agency, who discussed the use of technology and social media by fashion brands. Take a look at some of the chat’s highlights below: @StreamingTank  The brands winning in this digital race are the ones that are engaging in ‘Mass Customisation’ to help their customers choose. @MGreer_PR  SM […]

Read the rest of this post »

0

April 3, 2014 #CommsChat on technology and fashion

For the past few years, the fashion industry has been on the forefront of technology and social media use. In the retail world, it is something of a trailblazer in the digital world. This week, we’ll be discussing how fashion and luxury brands use technology and what lessons other industries can draw from that. We’ll […]

Read the rest of this post »

0

March 13, 2014 Transcript of #CommsChat on connected cars

Last week, on #CommsChat, we were joined by @jonsilk from @biteglobal who discussed the future of connected cars and mobile tech comms. Some interesting tweets: @jonsilk  Chief Tech Strategist, Kia: “Connectivity is something everyone expects… it should be seamless between your office, home and car” @NafisaNathani  Volkswagen CEO called on carmakers ensure connected cars do not become “data […]

Read the rest of this post »

0

March 4, 2014 Transcript of #CommsChat on awards and events social media content

In honour of award season drawing to a close (poor Leo), we ran a #CommsChat last week looking at how brands use events like awards shows, sporting events and other major public activity to generate buzz for themselves on social media. We discussed content and platform and the ways in which a brand can gain […]

Read the rest of this post »

0

March 3, 2014 #CommsChat on social media and awards events

Social media explodes around events like the Oscars, the Brit Awards, the Superbowl. Those events often encourage brands to develop content geared specifically to that event, such as the now-famous Oreo tweet and MasterCard’s now-infamous #PricelessSurprise campaign at the Brit Awards. Tonight, we’ll address the following topics: How can brands make use of major events […]

Read the rest of this post »

0

February 26, 2014 Transcript of #CommsChat on social media buyouts

Last week, following up on Facebook’s acquisition of WhatsApp for $19bn, we took a look at social media M&A deals, their benefits and impact on the wider social media landscape. Some interesting tweets include: @MontseCano  I guess it is a good way to acquire users. Also, it shows the maturity of the apps market. @LuciaBarbato  potentially changes […]

Read the rest of this post »

0