Social Media

September 11, 2014 #CommsChat on digital employee engagement

This Monday, we’ll be discussing digital employee engagement with an all-star team of digital experts. We’ll be joined by Nathan from The Engage App (@theengageapp), which seeks to solve HR and IC problems every organisation faces. Alongside Nathan will be PRCA Digital Group chair and Weber Shandwick’s head of consumer digital Danny Whatmough (@dannywhatmough) and […]

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September 8, 2014 #CommsChat on Measurement Week

This week’s #CommsChat will feature topics and issues relevant to the measurement and evaluation of communications in advance of AMEC’s Measurement Week. Take a look at Communicate magazine’s upcoming webinar with Salience Insight on Why Measurement Matters. Topics include: How do you ensure ROI on PR campaigns? In what way does measurement help business leaders […]

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September 2, 2014 Transcript of #CommsChat on social media and crisis management

This week on #commschat we spoke about crisis communications over social media platforms. We spoke about the opportunities and challenges that social media presents and shared best practice examples. @_digital_impact digital means you can hear what people say about your brand-allows you to react/change your message accordingly @JessAnstee benefits: ability to broadcast msg’s & interact with global […]

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August 28, 2014 #CommsChat on social media and crisis management

Inspired by Gregg’s recent expert handling of an internet-related crisis, we think about the threats and the possibilities of managing brand reputation in the digital age. Next week’s #CommsChat will focus on the role of social media platforms during crisis management. We have some guests TBA, but if you want to be a guest, let […]

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July 4, 2014 #CommsChat on World Cup real-time marketing

With the 2014 World Cup nearing its final stages, we’re thought it would be fun to discuss the communications and marketing activity surrounding the event. Brands have upped their game when it comes to real-time marketing and the World Cup has seen some fun, interesting and strategic work. We’ll be joined by online advertising technology […]

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May 20, 2014 Transcript of #CommsChat on networking

Last week on #CommsChat we spoke about the value of business relationships and shared networking tips. We agreed that quality, valuable relationships are far more important than a stack of business cards from acquaintances. @SFerika My best advice is genuinely listen to the people you connect with and think, “How can I help?” not just WIIFM […]

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April 8, 2014 Transcript of #CommsChat on fashion, tech and social

Last week, we were joined by @StreamingTank, a live streaming agency, who discussed the use of technology and social media by fashion brands. Take a look at some of the chat’s highlights below: @StreamingTank  The brands winning in this digital race are the ones that are engaging in ‘Mass Customisation’ to help their customers choose. @MGreer_PR  SM […]

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April 3, 2014 #CommsChat on technology and fashion

For the past few years, the fashion industry has been on the forefront of technology and social media use. In the retail world, it is something of a trailblazer in the digital world. This week, we’ll be discussing how fashion and luxury brands use technology and what lessons other industries can draw from that. We’ll […]

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March 13, 2014 Transcript of #CommsChat on connected cars

Last week, on #CommsChat, we were joined by @jonsilk from @biteglobal who discussed the future of connected cars and mobile tech comms. Some interesting tweets: @jonsilk  Chief Tech Strategist, Kia: “Connectivity is something everyone expects… it should be seamless between your office, home and car” @NafisaNathani  Volkswagen CEO called on carmakers ensure connected cars do not become “data […]

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March 4, 2014 Transcript of #CommsChat on awards and events social media content

In honour of award season drawing to a close (poor Leo), we ran a #CommsChat last week looking at how brands use events like awards shows, sporting events and other major public activity to generate buzz for themselves on social media. We discussed content and platform and the ways in which a brand can gain […]

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