Social Media

May 11, 2016 Transcript of #CommsChat on social media inside large enterprises

This week on #CommsChat we were joined by Simply Communicate (@simplycomm) for a chat around social media inside large enterprises. We looked at the benefits of integrating social media into an IC strategy, discussed the pros and cons of different platforms and shared secrets for successful adoption.   [View the story “Transcript of #CommsChat on […]

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May 5, 2016 #CommsChat on social media inside large enterprises

Next week on #CommsChat we’re joined by Simply Communicate (@simplycomm) for a chat around social media inside large enterprises. See some of the areas up for consideration here: Should an internal comms strategy always include a social media element? Can specially-designed IC platforms (such as Yammer) be a useful tool? How do you choose which […]

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November 17, 2014 #CommsChat on Spotify and music industry comms

Spotify has been in the news recently for Taylor Swift’s removal of her music catalogue from the platform, prompting CEO Daniel Ek to reply by documenting Spotify’s transparency and artist relations. This week, on #CommsChat we’ll discuss the following: Should the music industry as a whole be more transparent about sales and licensing? Will Taylor […]

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November 5, 2014 #CommsChat with whiskey brands

This week, we have a #CommsChat special looking at communications among whiskey brands. We have a number of guests who will discuss their experiences and strategies including: Cath Jeffries, group account director on Tullamore D.E.W at We Are Social (@cathjeffries), Paula McNulty from Weber Shandwick’s Glenmorangie team (@WSScotland), Richard Southon, Business Director, Jack Daniel’s for Communicator […]

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November 3, 2014 #CommsChat on social business

Is your company a social business? Is it trying to be? Do social rankings actually measure the right things? To discuss these and other issues in social media and corporate comms. Join tonight’s #CommsChat. Topics include: What defines a social business? What strategies can companies pursue to become a social business? What kinds of content […]

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October 23, 2014 #CommsChat on the PR Agency of the Future

At its national conference last month, the PRCA (@PRCA_UK) introduced the PR Agency of the Future – one which is agile, creative and able to meet the changing needs of clients. On this week’s #CommsChat we’ll be joined by Matt Cartmell, communications director at the PRCA and Danny Whatmough (@dannywhatmough), head of digital consumer at […]

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October 23, 2014 Transcript of #commschat on charities and social media

Autumn rings in two months of now-iconic campaigns that encourage a change in behaviour. #Stoptober promotes healthy living and quitting smoking while #Movember promotes prostate cancer awareness. Last week, #commschat looked at the strategies, effectiveness and outcomes these and other campaigns have had in the past few years. Highlights include  ‏@brypieee Don’t piggyback on another campaign […]

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October 17, 2014 #CommsChat on charities’ use of social media

#IceBucketChallenges and #NoMakeupSelfies come and go and campaigns like #Stoptober and #Movember gain traction every autumn. What makes these campaigns travel around the world so quickly? Do they achieve what they set out to? We’ll answer these, and other questions on Monday’s #commschat. Topics include: How do charity and lifestyle campaigns gain prominence? What makes […]

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September 11, 2014 #CommsChat on digital employee engagement

This Monday, we’ll be discussing digital employee engagement with an all-star team of digital experts. We’ll be joined by Nathan from The Engage App (@theengageapp), which seeks to solve HR and IC problems every organisation faces. Alongside Nathan will be PRCA Digital Group chair and Weber Shandwick’s head of consumer digital Danny Whatmough (@dannywhatmough) and […]

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September 8, 2014 #CommsChat on Measurement Week

This week’s #CommsChat will feature topics and issues relevant to the measurement and evaluation of communications in advance of AMEC’s Measurement Week. Take a look at Communicate magazine’s upcoming webinar with Salience Insight on Why Measurement Matters. Topics include: How do you ensure ROI on PR campaigns? In what way does measurement help business leaders […]

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