retail
April 8, 2014 Transcript of #CommsChat on fashion, tech and social
Last week, we were joined by @StreamingTank, a live streaming agency, who discussed the use of technology and social media by fashion brands. Take a look at some of the chat’s highlights below: @StreamingTank The brands winning in this digital race are the ones that are engaging in ‘Mass Customisation’ to help their customers choose. @MGreer_PR SM […]
April 3, 2014 #CommsChat on technology and fashion
For the past few years, the fashion industry has been on the forefront of technology and social media use. In the retail world, it is something of a trailblazer in the digital world. This week, we’ll be discussing how fashion and luxury brands use technology and what lessons other industries can draw from that. We’ll […]
March 18, 2014 Transcript of #CommsChat on pop ups
This week, we were joined by two interesting organisations that provide support and resources for SMEs and microbusinesses, particularly regarding pop up space – @appearhere and @popubritain. Appear Here has partnered with TfL to put pop up retail spaces throughout the transport network. Take a look at the highlights of the conversation: @Lizziepin Pop-ups are not […]
March 13, 2014 #CommsChat on pop-ups
Britain’s economy runs off the tireless work of SMEs. These businesses also make up the backbone of British retail, yet they often struggle to sell their wares in non-digital locations. This week, Transport for London announced that it will be playing host to pop-up shops throughout the transport network beginning in April. The scheme will […]
December 10, 2013 Transcript of #CommsChat on Christmas campaigns
Last week, #CommsChat was infested with Christmas cheer. We discussed the comms topic of the month – Christmas marketing campaigns. The holiday season is not all bears and hares, as commenters pointed out. Take a look at the highlights of the hour: @CommsChat The interesting thing is that the general public have now become media critics. […]
January 29, 2013 Transcript of #CommsChat on the great online/offline divide
Last week’s chat took a look at online brands that seek an offline presence. Phil Borge (@philborge) from Threepipe joined in on the discussion. Everything from print media to SEO to trust in the high street turned up. Have a look at some of the highlights below: @JHDavidsonPR Effective SEO must have context, otherwise a […]
January 25, 2013 #CommsChat on the great online/offline divide
Why do online companies cherish print coverage? Why did eBay go head over webpage for pop-up shops this Christmas? Why have Amazon Lockers invaded your local supermarket? Discuss the answers to all that and more on a #CommsChat with Phil Borge (@philborge), associate director of Threepipe. Take a look at the topics here: How is […]
