reputation

August 20, 2013 Transcript of this week’s #commschat on brand crises and reputation

Last night we discussed the issues facing brands who have suffered serious crises or continue to be involved in scandals. We had a huge number of tweetchat responses to our queries, with contributors discussing brand crisis, the qualities a brand needs to recover, damaged reputation and the importance of internal as well as external comms. […]

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May 14, 2013 Transcript of #CommsChat on cyber security

Last week, we were joined by now-frequent #Commschat-er Chris Woods, head of digital at Hanover. We discussed the growing threat of cyber security and its potential impact on business. Some topics covered include how hacks are handled internally, what steps are taken to protect a company’s digital assets and the reputational impact of cyber security. […]

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May 9, 2013 #Commschat on cyber security

Cyber security has become a serious issue for everyone from a Facebook account holder to a small business to the armed forces. Twitter is especially prone to hacks, both serious and humorous. Regardless of the severity, maintaining security on social media and in digital communications can impact an organisation’s reputation. Chris Woods, digital director from […]

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April 11, 2013 #CommsChat on breaking bad news and crisis comms

Last week, the news that Lady Margaret Thatcher spread across the internet within minutes. Governments must and do have extensive mechanisms for breaking news such as this. Indeed spokesmen confirmed the rumours from the Ritz Hotel, where Thatcher had been staying. Companies also need or have mechanisms for spreading news, good or bad. The threat […]

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March 8, 2013 #CommsChat on media relations with Tom Maddocks

Tom Maddocks (@tommaddocks1) has been a media skills expert and has been training communications professionals in media relations for the past ten years. Working in finance, technology and media, the media coach and journalist has a strong base from which to provide communications strategies and advice. His new book, The M-factor: Media Confidence for Business […]

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