reputation

February 24, 2014 #CommsChat on tech buyouts

You’d have to be living under a rock to have missed the massive $19bn deal – equivalent to the GDP of Afghanistan – between Facebook and WhatsApp last week. This is just the most recent in a spate of high-profile buy-outs affecting Facebook, Twitter, Tumblr, Yahoo and nearly every other household name in social media. […]

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February 14, 2014 #CommsChat on fiction, fantasy and reality

From The West Wing’s Toby and Sam to Babylon’s Liz Garvey and beyond, communicators have long been portrayed in television, film and other works of fiction. On Monday’s #CommsChat, we’ll be joined by Amanda Coleman (@AmandaComms) from Greater Manchester Police who will help us break down the character of communicators in Babylon, The Bill and others. She’ll […]

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February 11, 2014 Transcript of #CommsChat on viral content

Last week’s #CommsChat on viral content with Lucia from (@IlexContent) went viral. (Okay, maybe not, but it was a great chat nonetheless.) Here are some interesting tweets: @IlexContent  Getting your content out to as many people as possible gives you a better ROI – your content is working harder @Nicksy200  suggest viral has to be 3 things […]

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November 12, 2013 Transcript of #CommsChat on #brandvandals

Last week, we featured the authors of the first book to have a hashtag as a title – Steve Earl and Stephen Waddington. The dynamic duo chatted about brand vandalism, crisis management and the abyss of complaints on social media. Some interesting tweets:  @AllthingsIC A2) Great phrase – ‘caustic criticism’ – key is for brands to […]

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November 8, 2013 #CommsChat on #brandvandals

This week it’s a #commschat/#brandvandals special as authors @wadds and @mynameisearl join our weekly discussion. We’ll talk about the book, social engagement and the difference between complaining and brand vandalism. Some topics include: Is the relationship between an organisation and its audience really a war? How bad can it get? Is social media mobilising the […]

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October 29, 2013 Transcript of #CommsChat on social business

It was quite the hour last week on #CommsChat. We were joined by guest @jaycoopertweets from Bloom. In the midst of an impassioned discussion of social strategy and a look at some examples of consumer-facing social – like last week’s #AskBG initiative – MD of British Gas Business, Stephen Beynon, joined in as well. His […]

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October 15, 2013 Transcript of #CommsChat on brand packaging

Last week we were joined by guests Barbra Wright (@woodandwarrior) and Hamish Campbell (@pearlfisherlive) who discussed the implications of packaging trademarks, design and brand in the food and beverages sector. The compelling discussion looked at everything from brand awareness and reputation to the changes in own-brand supermarket packaging. Take a look at the highlights below: […]

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August 20, 2013 Transcript of this week’s #commschat on brand crises and reputation

Last night we discussed the issues facing brands who have suffered serious crises or continue to be involved in scandals. We had a huge number of tweetchat responses to our queries, with contributors discussing brand crisis, the qualities a brand needs to recover, damaged reputation and the importance of internal as well as external comms. […]

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May 14, 2013 Transcript of #CommsChat on cyber security

Last week, we were joined by now-frequent #Commschat-er Chris Woods, head of digital at Hanover. We discussed the growing threat of cyber security and its potential impact on business. Some topics covered include how hacks are handled internally, what steps are taken to protect a company’s digital assets and the reputational impact of cyber security. […]

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May 9, 2013 #Commschat on cyber security

Cyber security has become a serious issue for everyone from a Facebook account holder to a small business to the armed forces. Twitter is especially prone to hacks, both serious and humorous. Regardless of the severity, maintaining security on social media and in digital communications can impact an organisation’s reputation. Chris Woods, digital director from […]

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