reputation

Contributors

Brittany Golob

Amy Sandys

November 12, 2013 Transcript of #CommsChat on #brandvandals

Last week, we featured the authors of the first book to have a hashtag as a title – Steve Earl and Stephen Waddington. The dynamic duo chatted about brand vandalism, crisis management and the abyss of complaints on social media. Some interesting tweets:  @AllthingsIC A2) Great phrase – ‘caustic criticism’ – key is for brands to […]

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November 8, 2013 #CommsChat on #brandvandals

This week it’s a #commschat/#brandvandals special as authors @wadds and @mynameisearl join our weekly discussion. We’ll talk about the book, social engagement and the difference between complaining and brand vandalism. Some topics include: Is the relationship between an organisation and its audience really a war? How bad can it get? Is social media mobilising the […]

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October 29, 2013 Transcript of #CommsChat on social business

It was quite the hour last week on #CommsChat. We were joined by guest @jaycoopertweets from Bloom. In the midst of an impassioned discussion of social strategy and a look at some examples of consumer-facing social – like last week’s #AskBG initiative – MD of British Gas Business, Stephen Beynon, joined in as well. His […]

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October 15, 2013 Transcript of #CommsChat on brand packaging

Last week we were joined by guests Barbra Wright (@woodandwarrior) and Hamish Campbell (@pearlfisherlive) who discussed the implications of packaging trademarks, design and brand in the food and beverages sector. The compelling discussion looked at everything from brand awareness and reputation to the changes in own-brand supermarket packaging. Take a look at the highlights below: […]

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August 20, 2013 Transcript of this week’s #commschat on brand crises and reputation

Last night we discussed the issues facing brands who have suffered serious crises or continue to be involved in scandals. We had a huge number of tweetchat responses to our queries, with contributors discussing brand crisis, the qualities a brand needs to recover, damaged reputation and the importance of internal as well as external comms. […]

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May 14, 2013 Transcript of #CommsChat on cyber security

Last week, we were joined by now-frequent #Commschat-er Chris Woods, head of digital at Hanover. We discussed the growing threat of cyber security and its potential impact on business. Some topics covered include how hacks are handled internally, what steps are taken to protect a company’s digital assets and the reputational impact of cyber security. […]

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May 9, 2013 #Commschat on cyber security

Cyber security has become a serious issue for everyone from a Facebook account holder to a small business to the armed forces. Twitter is especially prone to hacks, both serious and humorous. Regardless of the severity, maintaining security on social media and in digital communications can impact an organisation’s reputation. Chris Woods, digital director from […]

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April 11, 2013 #CommsChat on breaking bad news and crisis comms

Last week, the news that Lady Margaret Thatcher spread across the internet within minutes. Governments must and do have extensive mechanisms for breaking news such as this. Indeed spokesmen confirmed the rumours from the Ritz Hotel, where Thatcher had been staying. Companies also need or have mechanisms for spreading news, good or bad. The threat […]

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March 8, 2013 #CommsChat on media relations with Tom Maddocks

Tom Maddocks (@tommaddocks1) has been a media skills expert and has been training communications professionals in media relations for the past ten years. Working in finance, technology and media, the media coach and journalist has a strong base from which to provide communications strategies and advice. His new book, The M-factor: Media Confidence for Business […]

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