reputation

December 6, 2018 #CommsChat on the trust gap within organisations

A drp whitepaper on the practice of communications was debated in parliament by the All-Party Parliamentary Group (APPG) chaired by MP James Heappey. The report, ‘Perception vs. Reality,’ describes the dissonance between what’s stated and what’s practiced in corporate communications. This week on #CommsChat, we’ll be joined by Callum Gill who will share his thoughts […]

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December 5, 2018 Transcript of #CommsChat on corporate reputation and third-sector partnerships

The ways in which companies partner with third sector organisations or charitable causes have become more creative, impactful and important. These kinds of partnerships can have an acute impact on corporate reputation. But how do companies ensure the alignment of their brand and reputation with external organisations is good for business? For more on CSR, […]

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November 30, 2018 #CommsChat on corporate reputation and working with the third sector

The ways in which companies partner with third sector organisations or charitable causes have become more creative, impactful and important. These kinds of partnerships can have an acute impact on corporate reputation. But how do companies ensure the alignment of their brand and reputation with external organisations is good for business? This week’s #CommsChat topics […]

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September 1, 2015 #CommsChat on crisis leadership

Interested in reputation, crisis management or leadership communications? This week’s #CommsChat is going to be a good one! On 15 September, communicators and business leaders from Malaysia Airlines, BAE Systems, Novartis, M&S, Deutsche Bank and more will address a global business audience at the 3rd annual Crisis Management Conference in London. Dominic Cockram (@dominiccockram) will […]

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January 8, 2015 #CommsChat on brand ambassadors

Justin Bieber is to be the new face of Calvin Klein. He follows a long line of pin-up men including Mark Wahlberg and David Beckham. But how do brand ambassadors gel with the corporate brand? We’ll be exploring that and other topics on Monday’s #commschat. Do brand ambassadors help to sell a product or raise […]

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August 28, 2014 #CommsChat on social media and crisis management

Inspired by Gregg’s recent expert handling of an internet-related crisis, we think about the threats and the possibilities of managing brand reputation in the digital age. Next week’s #CommsChat will focus on the role of social media platforms during crisis management. We have some guests TBA, but if you want to be a guest, let […]

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August 8, 2014 #CommsChat on email intelligence

This week’s #CommsChat will look at email intelligence, phishing, blacklisting and email marketing with Tom Sather, senior research director at consumer intelligence and brand protection company, Return Path (@returnpath).   What are the common pitfalls that you see that reduce the effectiveness of email marketing campaigns? What correlation do you see between deliverability and ROI (give […]

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July 24, 2014 #CommsChat on nation branding

The Commonwealth Games is up and running, bringing together the Commonwealth’s best athletes and bringing to light the best of the nations themselves. A lot of talk has surrounded Scotland as a national brand and what the Glasgow-based games will do for it in the run-up to the vote for independence. Yet what is the purpose of […]

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May 13, 2014 Transcript of #CommsChat on corporate engagement

Last week on #CommsChat Jackie Fast (@JackieFast) from Slingshot PR and the Communicate events team (@Comms_Events) joined us to speak about CSR, sponsorship and partnerships. We spoke about what makes a successful partnership, and pinpointed those sectors that perform best in CSR. ‏@PamelaWelsh I think it’s about trust too – putting your money where your mouth […]

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May 6, 2014 #CommsChat on the CSR and the Corporate Engagement Awards

In #CommsChat on 12 May, we’ll be discussing corporate partnerships, sponsorships and CSR as the Corporate Engagement Awards – Europe’s benchmark for corporate engagement – announces its 2014 programme. We’ll be joined by @comms_events, who coordinate the awards and Jackie Fast (@JackieFast) from Slingshot Sponsorship. Additional guests TBA. Topics include: How does CSR and sustainability enhance […]

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