publicity
August 6, 2013 Transcript of #CommsChat with Mark Borkowski
Last week on #CommsChat, we spoke with Mark Borkowski about publicity, PR stunts, politics and more. The lively discussion yielded a few gems of advice: @jenandersson1 Effective stunt should act as a ‘spike’ within an overall strategy. A catalyst to support a push towards a comms objective @AllthingsIC A3) Time and expectations have accelerated but critical to […]
July 19, 2013 #CommsChat on publicity stunts
This week on #CommsChat, we’ll be joined by the famous and infamous Mark Borkowski, British publicity stunt expert, author and PR professional, who will discuss the impact and relevance of PR stunts. Some topics we’ll take a look at include: Was the Greenpeace #iceclimb an effective stunt or not? Why did Lynton Crosby & Lord […]
