PR

October 9, 2012 Transcript of #CommsChat with Richard Torrenzano on Digital Assassination

On 8 October, we were joined by Richard Torrenzano, CEO of the Torrenzano Group and co-author of Digital Assassination. We discussed digital security and vulnerability. Here are some tweets that stood out during the hour: @D_Assassination DA begins w/a willful act by someone who wishes to do harm through the internet @SteveJDownes nothing new in […]

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October 8, 2012 #CommsChat with Richard Torrenzano on digital assassination

Today may be Columbus Day in the United States of America, commemorating Christopher Columbus’ arrival in the Americas, but here we’re celebrating the weekly recurrence of #CommsChat Day – and tonight we’ll be joined by the chairman and CEO of the Torrenzano Group, Richard Torrenzano (tweeting from @D_Assassination). Richard has co-authored the book Digital Assassination […]

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July 10, 2012 Transcript of #CommsChat: “Should marketing report into PR?”

Our topic for #CommsChat on 9 July took its cue from the debate motion of LoggerheadsLive – “Should marketing report into PR?” We didn’t have a guest on this week’s #CommsChat, instead throwing the session open to our regular participants – and some new faces. The topics discussed included: Can we argue this motion without defining […]

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July 9, 2012 #CommsChat on 9 July – Should marketing report into PR?

Tonight on #CommsChat, we’re taking up the topic that provoked so much debate at last week’s LoggerheadsLive: “This house believes that marketing should report into PR”. LoggerheadsLive is a new live debate and drinks evening hosted by Communicate magazine and sponsored by Lexis The Recommendation Agency. We’re throwing #CommsChat open to the community tonight, with no […]

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June 26, 2012 Transcript of #CommsChat with Laura Wood on PR & the Cannes Lions

This week on #CommsChat, we were joined by Laura Wood, partner, public relations, at the creative agency The Brooklyn Brothers, to discuss how the recent Cannes Lions went and the representation of PR. The Brooklyn Brothers took home a Gold Lion at Cannes this year in the PR category, but PR was criticised by the […]

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June 11, 2012 #CommsChat on blogger relations, 11 May

Tonight we’ll be joined by Emily Leary, the comms consultant who was one of the original founders of #CommsChat. Emily will be talking about blogger relations, a relatively new concept in comms, but a form of communications that is becoming increasingly important. We hope that we’ll have plenty of bloggers as well as PRs taking […]

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March 29, 2012 #CommsChat on PR stunts with Rich Leigh, 2 April

For #CommsChat this coming Monday, we’ll be joined by Rich Leigh, the man behind PRexamples.com, tweeting from @PRexamples.  We’re going to be taking the temperature of PR stunts and campaigns – looking at how and when they’re successful, and how they negotiate the difficulties of communicating with several audiences at once. Topics for Monday’s chat […]

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March 12, 2012 A definitive answer? #CommsChat with Arthur Yann, Francis Ingham and Jon White, on defining PR

For tonight’s #CommsChat, we’re going to take a look at the new definition of PR that the PRSA decided on after a four-month campaign that saw submissions from PR professionals across the world. The new definition put forth by the PRSA is: “Public relations is a strategic communication process that builds mutually beneficial relationships between […]

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February 14, 2012 Transcript of CommsChat with John Evans

For #CommsChat on Monday 13 February, we were joined by John Evans from Weber Shandwick to look at the use of mock crises in social media crisis training. John is the head of digital corporate, PA and financial EMEA at Weber Shandwick which has recently launched its crisis management tool, Firebell, in Europe. We looked at the […]

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January 24, 2012 Transcript of CommsChat with Phil Mohr

On Monday we were joined by Phil Mohr from Comufy to discuss social CRM and the switch from broadcast to personal messaging. There has been much discussion about the nature of social CRM, whether it is software, a philosophy or a business strategy. We discussed how CRM in a social media context can be defined and […]

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