PR

Contributors

Brittany Golob

Amy Sandys

January 27, 2014 #CommsChat on crowdsourcing

This week’s #CommsChat will look at the trend that’s been all the rage for branding, fundraising and public opinion research, among other things: Crowdsourcing. Topics below:   What are the benefits of crowdsourcing, as a brand? Disadvantages? In what ways can crowdsourcing be used (#rebrand, fundraising, research, etc)? Can crowdsourcing be a useful PR tool? […]

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January 14, 2014 Transcript of #CommsChat on 2014 predictions

Last week, in our first chat of 2014, we took a look at your expectations and predictions for the next 12 months. We heard from internal comms professionals, social media experts and others who discussed the trends, changes and challenges that will define comms in 2014. Some highlighted tweets: @jarrodwilliams content. because we’re still not quite […]

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November 19, 2013 Transcript of #CommsChat with Waggener Edstrom

Last week, we were joined by the GM of Waggener Edstrom UK, Cairbre Sugrue. He shared his insights on content marketing, public relations and social media. Here are some tweets that stood out: @krismikulka4 I agree, I think it’s no longer ok to only push out messaging – customers want to be involved and to collaborate. […]

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November 18, 2013 #CommsChat on content with Waggener Edstrom

This week, we’ll be joined by GM of Waggener Edstrom UK, Cairbre Sugrue (@WE_UK), who will chat about narrative, content and skills in PR. Take a look at the topics below. Why brands are no longer in control of their narrative? Content marketing: How’s it different from marketing? Does content marketing produce results? What are […]

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November 12, 2013 Transcript of #CommsChat on #brandvandals

Last week, we featured the authors of the first book to have a hashtag as a title – Steve Earl and Stephen Waddington. The dynamic duo chatted about brand vandalism, crisis management and the abyss of complaints on social media. Some interesting tweets:  @AllthingsIC A2) Great phrase – ‘caustic criticism’ – key is for brands to […]

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November 5, 2013 Transcript of #CommsChat on recruitment

Last night we were joined by Tom Ewen, associate director of Ellwood Atfield (@ellwoodatfield), who discussed comms recruitment with us. We chatted about youth entry to the profession, the skills required for comms roles and leadership positions within an organisation. Some standout tweets include: @Caanz You have to remember public relations is a different job. Journalists […]

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October 22, 2013 Transcript of #CommsChat on sustainability

Last week, we were joined by Dimitar Vlahov (‏@dvlahov), director of content development for @sustainbrands who discussed the impact of sustainability on business and the upcoming Sustainable Brands conference in London. Some highlights of the hour:  ‏@dvlahov Brand is the soul of a biz, touches & is touched by everything a biz is & does. #Susty is essential quality […]

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October 21, 2013 #CommsChat on sustainability

Next month marks the event of the year for sustainability communicators in London, the Sustainable Brands conference. Joining us on #CommsChat will be Dimitar Vlahov, director of content development for @sustainbrands. Some topics we’ll cover are; What role does sustainability play in brand value? How can sustainability foster innovation and product development? Can a brand […]

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October 15, 2013 Transcript of #CommsChat on brand packaging

Last week we were joined by guests Barbra Wright (@woodandwarrior) and Hamish Campbell (@pearlfisherlive) who discussed the implications of packaging trademarks, design and brand in the food and beverages sector. The compelling discussion looked at everything from brand awareness and reputation to the changes in own-brand supermarket packaging. Take a look at the highlights below: […]

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October 4, 2013 #CommsChat with CDF 2013

This year’s Communication Directors’ Forum will address the latest topics and trends in PR and the UK’s communications industry. We’ll be joined by speakers and suppliers from the Forum, including Paul Willis (@ukprman) the PRCA’s Matt Cartmell (@mattcartmell), Claire Duggan from Playgroup (@playgrouptweet) and more. Wether you’ve been on the boat before, are going this year, […]

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