PR

March 24, 2014 #CommsChat on Advertising Week Europe

This week’s #commschat will feature Advertising Week Europe. This year, communicators from across the continent have descended upon London for a menu of seminars, events, discussions and networking at BAFTA Piccadilly. Tonight, we’ll discuss: How are advertising events like AWE significant from a communications perspective? What do you think will be the hot topics at […]

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March 18, 2014 Transcript of #CommsChat on pop ups

This week, we were joined by two interesting organisations that provide support and resources for SMEs and microbusinesses, particularly regarding pop up space – @appearhere and @popubritain. Appear Here has partnered with TfL to put pop up retail spaces throughout the transport network. Take a look at the highlights of the conversation: @Lizziepin  Pop-ups are not […]

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February 19, 2014 Transcript of #CommsChat on fact, fiction and fantasy pt. 1 of 2

Last week’s #CommsChat examined portrayals of comms professionals in TV, film and literature with @amandacomms. Amanda specifically addressed the portrayal of police communicators in shows such as The Bill and Babylon. The first question we looked at was “Who is your favourite fictional comms professional.” CJ Cregg from Aaron Sorkin’s The West Wing came out […]

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February 14, 2014 #CommsChat on fiction, fantasy and reality

From The West Wing’s Toby and Sam to Babylon’s Liz Garvey and beyond, communicators have long been portrayed in television, film and other works of fiction. On Monday’s #CommsChat, we’ll be joined by Amanda Coleman (@AmandaComms) from Greater Manchester Police who will help us break down the character of communicators in Babylon, The Bill and others. She’ll […]

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January 28, 2014 Transcript of #CommsChat on crowdsourcing

Last week on #CommsChat, we had an interesting debate on crowdsourcing. Some proposed its use solely for internal purposes, others lauded prominent PR campaigns that employed crowdsourcing. Whichever side you take, do take a look at some of the points made throughout the hour:  ‏@jgombita I think if the campaign is “ideas” issues-based (for example, corporate […]

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January 27, 2014 #CommsChat on crowdsourcing

This week’s #CommsChat will look at the trend that’s been all the rage for branding, fundraising and public opinion research, among other things: Crowdsourcing. Topics below:   What are the benefits of crowdsourcing, as a brand? Disadvantages? In what ways can crowdsourcing be used (#rebrand, fundraising, research, etc)? Can crowdsourcing be a useful PR tool? […]

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January 14, 2014 Transcript of #CommsChat on 2014 predictions

Last week, in our first chat of 2014, we took a look at your expectations and predictions for the next 12 months. We heard from internal comms professionals, social media experts and others who discussed the trends, changes and challenges that will define comms in 2014. Some highlighted tweets: @jarrodwilliams content. because we’re still not quite […]

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November 19, 2013 Transcript of #CommsChat with Waggener Edstrom

Last week, we were joined by the GM of Waggener Edstrom UK, Cairbre Sugrue. He shared his insights on content marketing, public relations and social media. Here are some tweets that stood out: @krismikulka4 I agree, I think it’s no longer ok to only push out messaging – customers want to be involved and to collaborate. […]

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November 18, 2013 #CommsChat on content with Waggener Edstrom

This week, we’ll be joined by GM of Waggener Edstrom UK, Cairbre Sugrue (@WE_UK), who will chat about narrative, content and skills in PR. Take a look at the topics below. Why brands are no longer in control of their narrative? Content marketing: How’s it different from marketing? Does content marketing produce results? What are […]

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November 12, 2013 Transcript of #CommsChat on #brandvandals

Last week, we featured the authors of the first book to have a hashtag as a title – Steve Earl and Stephen Waddington. The dynamic duo chatted about brand vandalism, crisis management and the abyss of complaints on social media. Some interesting tweets:  @AllthingsIC A2) Great phrase – ‘caustic criticism’ – key is for brands to […]

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