PR

March 17, 2015 Transcript of #CommsChat on strategic PR: beyond media relations

This week on #CommsChat we discussed the evolution of PR encompassing social and crisis communications. Here are some of the highlights: @markrobertparry To remain calm, collected and implement a solid strategy to protect the brand #CommsChat #PR #crisiscomms @BridgetAherne T2: We need to build trust in advance so our audience insight & advice can be relied upon to […]

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March 16, 2015 #CommsChat on strategic PR: beyond media relations

This week we’ll be talking about the role of the public relations professional beyond media relations; from crisis communications to social. Read the topics below: How do PR professionals manage influencer relations? What is the PR professional’s role in a crisis? Can media relations evolve to encompass social? What can PR learn from social? How […]

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February 10, 2015 Transcript of #CommsChat on the value of media relations as a skillset

This week we discussed the pertinence of media relations as a skillset for modern PR professionals. Our guests, Nafisa Nathani and Alex Singleton, argued that media relations remains a valuable skill, but that opinion was not shared by everyone. Here are some of the highlights: @blowndes T1: it’s a declining part, caused by changes in the industry […]

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February 5, 2015 #CommsChat on the value of media relations as a skillset

This week we’ll discuss the value of media relations as a skillset with special guests @NafisaNathani and @AlexSingletonUK Here are some of the topics we’re looking to cover: How important are media relations skills in PR? On our road to professionalization is this skillset becoming undervalued? What is the most important quality a PR professional can demonstrate? […]

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October 28, 2014 Transcript of #CommsChat on the PR agency of the future

This week we were joined by @MattCartmell from the PRCA and @DannyWhatmough, chair of the PRCA digital group, as we spoke about the PR agency of the future. We spoke about the way the industry is changing and made predictions about how it will look in 10 years time. Here are some of the highlights: ‏@ncardwell T2: […]

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October 23, 2014 #CommsChat on the PR Agency of the Future

At its national conference last month, the PRCA (@PRCA_UK) introduced the PR Agency of the Future – one which is agile, creative and able to meet the changing needs of clients. On this week’s #CommsChat we’ll be joined by Matt Cartmell, communications director at the PRCA and Danny Whatmough (@dannywhatmough), head of digital consumer at […]

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September 8, 2014 #CommsChat on Measurement Week

This week’s #CommsChat will feature topics and issues relevant to the measurement and evaluation of communications in advance of AMEC’s Measurement Week. Take a look at Communicate magazine’s upcoming webinar with Salience Insight on Why Measurement Matters. Topics include: How do you ensure ROI on PR campaigns? In what way does measurement help business leaders […]

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August 28, 2014 #CommsChat on social media and crisis management

Inspired by Gregg’s recent expert handling of an internet-related crisis, we think about the threats and the possibilities of managing brand reputation in the digital age. Next week’s #CommsChat will focus on the role of social media platforms during crisis management. We have some guests TBA, but if you want to be a guest, let […]

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July 31, 2014 #CommsChat on diversity in PR

This week on #CommsChat we’re joined by the @PRCA_UK and theCIPR Diversity Working Group (@CiPRDWG) and the group’s chair, Catherine Grinyer (@cgrinyer) as we discuss the state of diversity in the UK PR industry. Despite a range of initiatives set up to tackle the lack of diversity in the industry, recent census data shows that […]

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July 29, 2014 Transcript of #CommsChat on nation branding

This summer, the World Cup and Commonwealth Games highlighted some of the best and most questionable in both national and consumer branding. Last week on #CommsChat, we discussed the impact of global events on a nation’s brand. Here’s what contributors had to say:   @Comms_Events  Nation branding also encourages civic participation – almost like employee engagement […]

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