PR

June 30, 2015 Transcript of meeting KPIs in PR #CommsChat continued…

  Alissia Knight ‏@AlissiaK  16h16 hours ago @jargonpr @thatsmeemily @CommsChat #commschat you offer something of value that means they are led back by CTA – then trackable. View conversation0 retweets0 favorites Reply  Retweet  Favorite Follow More   CommsChat ‏@CommsChat  16h16 hours ago Feel free to keep chatting, otherwise, enjoy the rest of this beautiful evening #CommsChat 0 retweets0 favorites […]

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June 30, 2015 Transcript of meeting KPIs in PR #CommsChat

This week, JargonPR (@jargonpr) helped us to explore the varied ways of measuring the effectiveness of PR campaigns. Discussion brought up a number of techniques ranging from the identification and meeting of the client’s particular aims and the proper use of KPIs. Highlights: @ncardwell Hi #commschat – T1) Internal as well as external measurements are important – campaigns can boost […]

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June 23, 2015 #CommsChat on meeting KPIs in PR

Monday’s #CommsChat will feature @JargonPR addressing the topic ‘Meeting KPIs and demonstrating value in PR.’ We’ll have an in depth look at the value of public relations in both B2B and B2C settings and how PR professionals can best prove the success of their campaigns and the value of reputation management. Topics include: How can […]

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March 17, 2015 Transcript of #CommsChat on strategic PR: beyond media relations

This week on #CommsChat we discussed the evolution of PR encompassing social and crisis communications. Here are some of the highlights: @markrobertparry To remain calm, collected and implement a solid strategy to protect the brand #CommsChat #PR #crisiscomms @BridgetAherne T2: We need to build trust in advance so our audience insight & advice can be relied upon to […]

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March 16, 2015 #CommsChat on strategic PR: beyond media relations

This week we’ll be talking about the role of the public relations professional beyond media relations; from crisis communications to social. Read the topics below: How do PR professionals manage influencer relations? What is the PR professional’s role in a crisis? Can media relations evolve to encompass social? What can PR learn from social? How […]

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February 10, 2015 Transcript of #CommsChat on the value of media relations as a skillset

This week we discussed the pertinence of media relations as a skillset for modern PR professionals. Our guests, Nafisa Nathani and Alex Singleton, argued that media relations remains a valuable skill, but that opinion was not shared by everyone. Here are some of the highlights: @blowndes T1: it’s a declining part, caused by changes in the industry […]

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February 5, 2015 #CommsChat on the value of media relations as a skillset

This week we’ll discuss the value of media relations as a skillset with special guests @NafisaNathani and @AlexSingletonUK Here are some of the topics we’re looking to cover: How important are media relations skills in PR? On our road to professionalization is this skillset becoming undervalued? What is the most important quality a PR professional can demonstrate? […]

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October 28, 2014 Transcript of #CommsChat on the PR agency of the future

This week we were joined by @MattCartmell from the PRCA and @DannyWhatmough, chair of the PRCA digital group, as we spoke about the PR agency of the future. We spoke about the way the industry is changing and made predictions about how it will look in 10 years time. Here are some of the highlights: ‏@ncardwell T2: […]

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October 23, 2014 #CommsChat on the PR Agency of the Future

At its national conference last month, the PRCA (@PRCA_UK) introduced the PR Agency of the Future – one which is agile, creative and able to meet the changing needs of clients. On this week’s #CommsChat we’ll be joined by Matt Cartmell, communications director at the PRCA and Danny Whatmough (@dannywhatmough), head of digital consumer at […]

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September 8, 2014 #CommsChat on Measurement Week

This week’s #CommsChat will feature topics and issues relevant to the measurement and evaluation of communications in advance of AMEC’s Measurement Week. Take a look at Communicate magazine’s upcoming webinar with Salience Insight on Why Measurement Matters. Topics include: How do you ensure ROI on PR campaigns? In what way does measurement help business leaders […]

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