PR

March 1, 2017 The A-B-C of social enterprise communications

Simon Francis, founder member, Campaign Collective Social enterprises play a unique role in society – and social enterprise communications needs to be equally bespoke. For most brands and businesses, communications is ultimately measured in sales; the activity put in place needs to communicate the benefits of the goods or services on offer. While this is […]

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May 25, 2016 Transcript of #CommsChat on PR and paid media

This week on #CommsChat we were joined by Jim Hawker (@JimJimhawker) and Farhad Koo (@farhadkoo) from Threepipe (@Threepipe) for a chat around PR and paid media. We looked at the increasingly prevalent role played by paid media in digital and social communications, and its relevance to PRs. We also covered the importance of securing paid […]

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March 11, 2016 #CommsChat on comms in the private sector

After looking at communications in the third and public sector, we look at life as a comms professional in the private sector. We will look at the ups and downs of working in an in-house comms team. How does working as a comms professional in the private sector differ to other sectors? What are the […]

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February 1, 2016 #CommsChat on the gender pay gap

This week on #CommsChat we’ll discuss the status of gender equality in the comms industry. We want to know whether you think there’s an issue and, if so, how it can be resolved. Topics up for discussion: Is the gender pay gap a problem in comms? Is gender discrimination something you have experienced in your […]

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September 25, 2015 #CommsChat on crisis communications

As the Volkswagen scandal continues to unfold, we talk about the communicator’s role in steering an organisation through some of its most challenging times. In this week’s #CommsChat, we will look at effective, and less effective, examples of crisis communications.  How is VW dealing with its crisis thus far? In the case of VW, it […]

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July 7, 2015 Transcript of #CommsChat on journalism and PR

Last night on #CommsChat we spoke about the ways that the changing nature of journalism affects PR professionals. We shared tips for engaging with journalists but also explored ways to influence outside of traditional media relations. Read the highlights: @blowndes @CommsChat content creation shares aspects of journalistic practice of course: that doesn’t make it journalism in its […]

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July 1, 2015 #CommsChat on journalism and PR

This week on #CommsChat we’ll speak about the changing relationship between journalists and PR professionals with John Higginson (@JohnHigginson), head of corporate communications at Insight Consulting Group (ICG). Topics include: Is the line between PR and journalism blurring? Do PRs find there are less journalists able to cover events? If so what can PR professionals do about […]

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June 30, 2015 Transcript of meeting KPIs in PR #CommsChat continued…

  Alissia Knight ‏@AlissiaK  16h16 hours ago @jargonpr @thatsmeemily @CommsChat #commschat you offer something of value that means they are led back by CTA – then trackable. View conversation0 retweets0 favorites Reply  Retweet  Favorite Follow More   CommsChat ‏@CommsChat  16h16 hours ago Feel free to keep chatting, otherwise, enjoy the rest of this beautiful evening #CommsChat 0 retweets0 favorites […]

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June 30, 2015 Transcript of meeting KPIs in PR #CommsChat

This week, JargonPR (@jargonpr) helped us to explore the varied ways of measuring the effectiveness of PR campaigns. Discussion brought up a number of techniques ranging from the identification and meeting of the client’s particular aims and the proper use of KPIs. Highlights: @ncardwell Hi #commschat – T1) Internal as well as external measurements are important – campaigns can boost […]

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June 23, 2015 #CommsChat on meeting KPIs in PR

Monday’s #CommsChat will feature @JargonPR addressing the topic ‘Meeting KPIs and demonstrating value in PR.’ We’ll have an in depth look at the value of public relations in both B2B and B2C settings and how PR professionals can best prove the success of their campaigns and the value of reputation management. Topics include: How can […]

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