Marketing

October 9, 2012 Transcript of #CommsChat with Richard Torrenzano on Digital Assassination

On 8 October, we were joined by Richard Torrenzano, CEO of the Torrenzano Group and co-author of Digital Assassination. We discussed digital security and vulnerability. Here are some tweets that stood out during the hour: @D_Assassination DA begins w/a willful act by someone who wishes to do harm through the internet @SteveJDownes nothing new in […]

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August 14, 2012 Transcript of post-olympics #commschat 13 August: This is for everyone?

Last night’s #CommsChat was our first back from the Olympics. We covered brand sponsorship, the impact of the Socialympics and took a look at what is expected from social media in Rio 2016. We were joined by James Endersby from Opinium (@OpiniumResearch), Tony Burgess-Webb from Sociagility (@tbw1) and Wendy Hein from Birkbeck College (@HeinWendy) Here […]

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July 10, 2012 Transcript of #CommsChat: “Should marketing report into PR?”

Our topic for #CommsChat on 9 July took its cue from the debate motion of LoggerheadsLive – “Should marketing report into PR?” We didn’t have a guest on this week’s #CommsChat, instead throwing the session open to our regular participants – and some new faces. The topics discussed included: Can we argue this motion without defining […]

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July 9, 2012 #CommsChat on 9 July – Should marketing report into PR?

Tonight on #CommsChat, we’re taking up the topic that provoked so much debate at last week’s LoggerheadsLive: “This house believes that marketing should report into PR”. LoggerheadsLive is a new live debate and drinks evening hosted by Communicate magazine and sponsored by Lexis The Recommendation Agency. We’re throwing #CommsChat open to the community tonight, with no […]

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April 26, 2012 #CommsChat with Richard Robinson from Google on B2B marketing

At #CommsChat, we’re always keen to hear from the experts on topics that aren’t being covered thoroughly elsewhere. The question of B2B marketing is one of those topics – and as international businesses adjust their thinking to focus on transparency and authenticity, how should marketing adjust? This coming Monday on #CommsChat, we’re delighted to have […]

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