Marketing

December 4, 2012 CommsChat on content marketing with Rob Bonn

This week,  Rob Bonn from Seven was a guest on CommsChat. Seven was the Grand Prix winner at the International Content Marketing Association Awards on 28 November. We discussed content marketing, branding and the future of the industry. Some highlights are below, followed by a full transcript of the hour. @mynewsdesk_uk Quality rather than quantity (hopefully), but the key with […]

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October 23, 2012 Transcript of #CommsChat with Digital Impact Award winners

On 22 October, there was a double helping of #CommsChat. We held a special lunchtime chat with CIPR presidential candidates @MitiAmpoma and @LionelZetter. Then, at the normal 8 p.m. GMT time slot, #CommsChat featured some of the winners of the Digital Impact Awards. The guests and participants chatted about the relevance of awards in the […]

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October 9, 2012 Transcript of #CommsChat with Richard Torrenzano on Digital Assassination

On 8 October, we were joined by Richard Torrenzano, CEO of the Torrenzano Group and co-author of Digital Assassination. We discussed digital security and vulnerability. Here are some tweets that stood out during the hour: @D_Assassination DA begins w/a willful act by someone who wishes to do harm through the internet @SteveJDownes nothing new in […]

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August 14, 2012 Transcript of post-olympics #commschat 13 August: This is for everyone?

Last night’s #CommsChat was our first back from the Olympics. We covered brand sponsorship, the impact of the Socialympics and took a look at what is expected from social media in Rio 2016. We were joined by James Endersby from Opinium (@OpiniumResearch), Tony Burgess-Webb from Sociagility (@tbw1) and Wendy Hein from Birkbeck College (@HeinWendy) Here […]

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July 10, 2012 Transcript of #CommsChat: “Should marketing report into PR?”

Our topic for #CommsChat on 9 July took its cue from the debate motion of LoggerheadsLive – “Should marketing report into PR?” We didn’t have a guest on this week’s #CommsChat, instead throwing the session open to our regular participants – and some new faces. The topics discussed included: Can we argue this motion without defining […]

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July 9, 2012 #CommsChat on 9 July – Should marketing report into PR?

Tonight on #CommsChat, we’re taking up the topic that provoked so much debate at last week’s LoggerheadsLive: “This house believes that marketing should report into PR”. LoggerheadsLive is a new live debate and drinks evening hosted by Communicate magazine and sponsored by Lexis The Recommendation Agency. We’re throwing #CommsChat open to the community tonight, with no […]

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April 26, 2012 #CommsChat with Richard Robinson from Google on B2B marketing

At #CommsChat, we’re always keen to hear from the experts on topics that aren’t being covered thoroughly elsewhere. The question of B2B marketing is one of those topics – and as international businesses adjust their thinking to focus on transparency and authenticity, how should marketing adjust? This coming Monday on #CommsChat, we’re delighted to have […]

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