Marketing

January 29, 2013 Transcript of #CommsChat on the great online/offline divide

Last week’s chat took a look at online brands that seek an offline presence. Phil Borge (@philborge) from Threepipe joined in on the discussion. Everything from print media to SEO to trust in the high street turned up. Have a look at some of the highlights below: @JHDavidsonPR Effective SEO must have context, otherwise a […]

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January 25, 2013 #CommsChat on the great online/offline divide

Why do online companies cherish print coverage? Why did eBay go head over webpage for pop-up shops this Christmas? Why have Amazon Lockers invaded your local supermarket? Discuss the answers to all that and more on a #CommsChat with Phil Borge (@philborge), associate director of Threepipe. Take a look at the topics here: How is […]

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January 21, 2013 #CommsChat on virtual community management

This week on #CommsChat we’ll be joined by Oxana Morozowska (@vircommsummit) from the Virtual Community Summit. We’ll discuss anything and everything about online community management. Internal communications, social media managers and community managers won’t want to miss this one! The Virtual Community Summit takes place on 7 February in London and will feature expert speakers […]

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January 15, 2013 Transcript of #CommsChat on digital comms in sport

This week, guests @joe_ferrari from NCFC and @adamhulme86 from QPR joined us in a #CommsChat discussing digital communications in football. They shared their thoughts on how best to use social media for community engagement, customer service and marketing. Here’s what Adam and Joe had to say about the most important things a football club must […]

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January 14, 2013 #CommsChat on digital comms in football

This week on #CommsChat, we’ll discuss social media, community engagement and digital communications in football. Last week, Twitter released its #TwitterLeagueTable, ranking the clubs that use social media most effectively. Don’t miss out on the opportunity to hear from our guests — @AdamHulme86, multimedia officer for Queen’s Park Rangers and @Joe_Ferrari, head of media at Norwich […]

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January 8, 2013 Transcript of #CommsChat on the future of PR

This week, we were joined by Stephen Davies, the digital comms practitioner, blogger, biohacker, and senior consultant at 33 Digital. He recently presented his series of predictions for what PR will look like in 2023. On the first #CommsChat of 2013 we discussed the issues that data, privacy and technology will pose ten years into the future. Some […]

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December 18, 2012 #CommsChat on digital and SEO with Jonathan Allen

This week’s #CommsChat was the last before the new year and was a rollicking pre-Christmas chat on digital marketing, SEO and social media. We were joined by Jonathan Allen the director of Search Engine Watch. Everyone here at #CommsChat wishes all of you a very happy new year! Check out some highlighted tweets below: @adamrubins we have seen […]

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December 11, 2012 Transcript of #commschat on trust

Nobody enjoys spending half an hour on hold with a customer service representative, or sending a tweet or an email citing a problem, only to see little to no resolution. Last week’s #CommsChat discussed how poor customer service can lead to a decline in trust for brands and companies. We were joined by Kate Joseph from […]

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December 4, 2012 CommsChat on content marketing with Rob Bonn

This week,  Rob Bonn from Seven was a guest on CommsChat. Seven was the Grand Prix winner at the International Content Marketing Association Awards on 28 November. We discussed content marketing, branding and the future of the industry. Some highlights are below, followed by a full transcript of the hour. @mynewsdesk_uk Quality rather than quantity (hopefully), but the key with […]

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October 23, 2012 Transcript of #CommsChat with Digital Impact Award winners

On 22 October, there was a double helping of #CommsChat. We held a special lunchtime chat with CIPR presidential candidates @MitiAmpoma and @LionelZetter. Then, at the normal 8 p.m. GMT time slot, #CommsChat featured some of the winners of the Digital Impact Awards. The guests and participants chatted about the relevance of awards in the […]

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