Marketing

July 2, 2013 Transcript of #CommsChat on niche sectors

Last week, @ncardwell led a discussion about communications in niche sectors. The chat explored the challenges that communicators face in these sectors and the way that companies perceive communications. Some highlighted tweets are below.   @ncardwell T1: Comms people bring a fresh perspective but, most importantly, our experience and confidence in communicating to niche sectors @DanielArda A1) […]

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June 25, 2013 Transcript of #CommsChat on video content

Last week’s chat examined the importance of video to brand communications and the use of different social video tools. Some highlighted tweets: @ncardwell Photos convey an end result, videos can show a process. I think this can add to integrity of brand communications? @jarrodwilliams the question should really be, does vine have longevity? video content is essential, […]

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June 24, 2013 #CommsChat on online video content

Last week, Facebook announced that Instagram would feature a new video platform to enable the sharing of 15-second clips. Some may see this as a counter to Twitter’s Vine, others as the gradual take up of video content by social sites, still more as an attempt to monetise the behemoth photo-sharing site. Tonight on #CommsChat […]

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June 13, 2013 #CommsChat on IC with the big yak

On 21 June, 180 internal communications professionals will descend on Richmond to attend the big yak, the IC Crowd‘s first unconference. “The agenda is set by you,” The IC Crowd says, “In true unconference (or free-to-attend conference if you prefer that name) style, you decide what the topics are and we will pull together the […]

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June 11, 2013 Transcript of #CommsChat on blogger outreach

Last week, joined by @hughforth from @theinkybee and @forthmetrics, #CommsChat explored the wide world of blogs. Blogging, as we learned, has a variety of manifestations and can benefit a business in intriguing ways. Check out some of the highlighted tweets from the hour: hughforth 2 Earned media = Trust. Blogs have become a key consumer point of research […]

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June 4, 2013 #Commschat on blogger outreach

This week on #CommsChat, we’ll be joined by the founder of Forth Metrics (@forthmetrics) and Inky Bee (@theinkybee), Hugh Anderson (@hughforth). Anderson works in metrics and measurement and in blogger outreach for the PR community. Inky Bee allows communications professionals to access and track blog coverage of their campaigns. We’ll be looking at the rise […]

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April 23, 2013 Transcript of #CommsChat on gamification

Is gamification just putting lipstick on a pig? Last week’s lively #CommsChat with John Brown from Speed Communications turned a few heads. Take a look at some of the most debated points below: brownbare bizarrely, games dynamics is the first thing 2 b thrown out the window when something is gamified (wow that’s a lot of […]

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April 22, 2013 Gamification. Lipstick on a pig?

Wikipedia sums up gamification with the following definition: Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems. For many, gamification is a tool for brands to engage with customers. However there are many other instance where gamification has been employed – internal comms and […]

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April 4, 2013 #CommsChat on recruitment in the communications industry

The comms job marketplace has always been a competitive one. Now, with the rise of apprenticeships and training-based qualifications, a competitive industry has become an even more crowded one. #CommsChat be joined by Alice Weightman from Hanson Search, a comms recruitment specialist, who will discuss the latest trends and challenges facing communications hopefuls. The topics […]

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February 18, 2013 #CommsChat on tablets in the communications industry

Tablets have revolutionised the way in which we do everything from shop to watch TV to communicate. The opportunities for using tablets in the comms industry have only just begun to be explored. This week, on #CommsChat, we’ll be joined by a few industry experts who will provide expertise and background on the way tablets […]

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