Marketing

September 19, 2013 #CommsChat with #ShareThisToo authors

This week’s #CommsChat will feature some of the contributors to Share This Too, the latest treatise on social media in PR to hit the printing presses. We’ll be joined by @CIPR_UK, co-editor Rob Brown and more. Take a look at some of the topics below. We’re keeping them intentionally broad to encourage debate on what […]

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September 17, 2013 Transcript of #CommsChat on branding in financial services

Last week on #CommsChat, we were joined by @industry_brand and @livinggroup. We discussed the Lloyds/TSB split and the ways in which branding functions within the financial services sector. Some of the highlighted tweets are below:   @Industry_brand Isn’t this the opportunity for brand and service to be the point of difference? @livinggroup Arguably C&G was a true […]

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September 12, 2013 #CommsChat on branding and financial services

This week, we’ll be joined by @industry_brand from Industry and Duncan from Living Group (@livinggroup) to chat about the implications of the Lloyds/TSB split on brand, customer relations and the future of financial services. This should be a great opportunity to discuss a specific branding case study and a multifaceted, complex sector, a #CommsChat not […]

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September 10, 2013 Transcript of #CommsChat on Digital Impact Awards

Last week, we celebrated the release of the 2013 Digital Impact Awards shortlist with a special, all-digital #CommsChat event. Some highlighted tweets are below. @adamrubins social is more tangible. Listen, respond, evaluate. Mobile yet to find its feet in digital comms  @dellerm we put video to good use for engagement. Tailored videos for each stakeholder website talking […]

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September 9, 2013 #CommsChat on Digital Impact Awards

Communicate magazine has announced its 2013 Digital Impact Awards shortlist. Tonight on #CommsChat, we’ll be joined by some of the shortlisted companies who will discuss the latest in digital communications. Topics include: How have mobile technology and apps changed digital comms? What role does or can video play in communicating with stakeholders or employees? How […]

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August 13, 2013 Transcript of #CommsChat on corporate engagement

Last week on #commschat, we discussed communicating about a corporate sponsorship or partnership with guest @jackiefast from @slingshot_uk. Contributors discussed engagement, internal comms, social media and more. To find out more about the best corporate engagement projects in the UK, take a look at the Corporate Engagement Awards. Winners for this year’s programme will be […]

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August 6, 2013 Transcript of #CommsChat with Mark Borkowski

Last week on #CommsChat, we spoke with Mark Borkowski about publicity, PR stunts, politics and more. The lively discussion yielded a few gems of advice: @jenandersson1 Effective stunt should act as a ‘spike’ within an overall strategy. A catalyst to support a push towards a comms objective @AllthingsIC A3) Time and expectations have accelerated but critical to […]

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July 23, 2013 Transcript of #CommsChat on #royalbaby

Last week’s chat was an eventful one as #commschat was taking place when the official #royalbaby announcement came through. The hour focused on royal comms and the impact of large-scale events on the news cycle. Take a look at some of the highlights of the hour, you know, before the world was told that it’s […]

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July 19, 2013 #CommsChat on publicity stunts

This week on #CommsChat, we’ll be joined by the famous and infamous Mark Borkowski, British publicity stunt expert, author and PR professional, who will discuss the impact and relevance of PR stunts. Some topics we’ll take a look at include: Was the Greenpeace #iceclimb an effective stunt or not? Why did Lynton Crosby & Lord […]

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July 9, 2013 Transcript of #CommsChat on cross-cultural social media

Last week, we were joined by two speakers from the CIPR’s social media event in London, @twofourseven and @allanschoenberg. They shared their thoughts and experiences working in international, multilingual and multicultural digital communications. Take a look at our highlighted tweets:   @allanschoenberg Q1: Social has accelerated globalization a number of ways: always on communication and local content […]

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