Marketing

November 19, 2013 Transcript of #CommsChat with Waggener Edstrom

Last week, we were joined by the GM of Waggener Edstrom UK, Cairbre Sugrue. He shared his insights on content marketing, public relations and social media. Here are some tweets that stood out: @krismikulka4 I agree, I think it’s no longer ok to only push out messaging – customers want to be involved and to collaborate. […]

Read the rest of this post »

0

November 18, 2013 #CommsChat on content with Waggener Edstrom

This week, we’ll be joined by GM of Waggener Edstrom UK, Cairbre Sugrue (@WE_UK), who will chat about narrative, content and skills in PR. Take a look at the topics below. Why brands are no longer in control of their narrative? Content marketing: How’s it different from marketing? Does content marketing produce results? What are […]

Read the rest of this post »

0

October 29, 2013 Transcript of #CommsChat on social business

It was quite the hour last week on #CommsChat. We were joined by guest @jaycoopertweets from Bloom. In the midst of an impassioned discussion of social strategy and a look at some examples of consumer-facing social – like last week’s #AskBG initiative – MD of British Gas Business, Stephen Beynon, joined in as well. His […]

Read the rest of this post »

0

October 24, 2013 #CommsChat on social business

Building a truly social business takes a defined focus on objectives, a thorough strategy and a lot of flexibility, among other things. This week, #CommsChat will be joined by Jay Cooper, COO of Bloom (@jaycoopertweets), who will discuss the perils of social, how to become a social business and social strategy. Topics include: What common strategic and […]

Read the rest of this post »

0

October 22, 2013 Transcript of #CommsChat on sustainability

Last week, we were joined by Dimitar Vlahov (‏@dvlahov), director of content development for @sustainbrands who discussed the impact of sustainability on business and the upcoming Sustainable Brands conference in London. Some highlights of the hour:  ‏@dvlahov Brand is the soul of a biz, touches & is touched by everything a biz is & does. #Susty is essential quality […]

Read the rest of this post »

0

October 21, 2013 #CommsChat on sustainability

Next month marks the event of the year for sustainability communicators in London, the Sustainable Brands conference. Joining us on #CommsChat will be Dimitar Vlahov, director of content development for @sustainbrands. Some topics we’ll cover are; What role does sustainability play in brand value? How can sustainability foster innovation and product development? Can a brand […]

Read the rest of this post »

0

October 15, 2013 Transcript of #CommsChat on brand packaging

Last week we were joined by guests Barbra Wright (@woodandwarrior) and Hamish Campbell (@pearlfisherlive) who discussed the implications of packaging trademarks, design and brand in the food and beverages sector. The compelling discussion looked at everything from brand awareness and reputation to the changes in own-brand supermarket packaging. Take a look at the highlights below: […]

Read the rest of this post »

0

October 14, 2013 #CommsChat on brand packaging

This month, Nestle and Cadbury have headed back to the courts to fight for the right to use the colour purple. This has sparked a slew of branding experts butting heads over the relevance of certain attributes to a brand. Tonight on #CommsChat, we’ll host the great packaging debate with Barbra Wright, director of consumer […]

Read the rest of this post »

0

September 24, 2013 #CommsChat with Share This Too authors

This week, we were joined by a roster of authors and editors from the Share This Too project. We discussed social media’s role in PR, PR’s role in communications and the ever-changing nature of digital technology. Take a look at some tweets from our compelling hour below:  ‏@AllthingsIC A4) Plus: Adapt, evolve and be open to […]

Read the rest of this post »

0

September 19, 2013 #CommsChat with #ShareThisToo authors

This week’s #CommsChat will feature some of the contributors to Share This Too, the latest treatise on social media in PR to hit the printing presses. We’ll be joined by @CIPR_UK, co-editor Rob Brown and more. Take a look at some of the topics below. We’re keeping them intentionally broad to encourage debate on what […]

Read the rest of this post »

0