Marketing
November 15, 2019 #CommsChat on the aftermath of the Prince Andrew Newsnight interview
Prince Andrew’s interview for Newsnight last week has been described as “nuclear explosion level bad”. The backlash continues today with royal commentators, politicians, campaigners and the general public castigating him for what he said and how he said it. This week CommsChat asks: what damage limitation can and should be done now? We will be […]
July 23, 2019 Transcript of #CommsChat on the blurred lines between marketing and PR
The lines between PR and marketing have steadily blurred. This week on #CommsChat, we were joined by the @PRCA_UK who discussed the challenges facing communications professionals in embracing a more flexible approach as well as the new situation in which both PR and marketing professionals find themselves.
July 22, 2019 #CommsChat on PR and marketing: whose lane is it anyway?
The lines between PR and marketing have steadily blurred. This week on #CommsChat, we’ll be joined by the @PRCA_UK discussing the challenges facing communications professionals in embracing a more flexible approach as well as the new situation in which both PR and marketing professionals find themselves. Topics include: Should PR and marketing be separate specialties? […]
May 20, 2019 #CommsChat on the effect of digital on interpersonal comms
This week on #CommsChat, we’ll look at digital communciations and the possible impact it is having on interpersonal communications both in terms of internal comms and marketing communications. Topics include: Are any aspects of interpersonal relationships suffering as a result of digital comms? Are employees and customers becoming immune to digital communications? Is the change […]
January 30, 2019 #CommsChat on cutting through the digital clutter
Email has taken over the working lives of almost every desk-sitter, everywhere. That poses a problem for marketers, internal communicators and PR professionals alike. What can communicators do to cut through the digital clutter? Topics include: Are emails effective any more for communications? Why or why not? What can internal communicators due to reach an […]
September 25, 2018 Transcript of #CommsChat on influencer marketing
With companies trying to reach their audiences in ever more innovative ways, influencer marketing has become a key component of the communications mix. This week on #CommsChat we explored the challenges, advantages and strategies related to getting influencer marketing right.
October 13, 2015 Transcript of #CommsChat on data and marketing
This week on #CommsChat we were joined by EXASOL AG as we discussed data and marketing. What can companies do to get value from data? How can they implement that knowledge in their communications strategies? Highlights: @EXASOLAG #commschat Organizations need to analyze a ton of data & look for insights to remain competitive. Data scientists […]
October 7, 2015 Data and marketing: the perfect match
Sean Jackson, CMO, EXASOL The sheer volume of data that is available today has created a new era for marketing and communications. Indeed, business and organisations across the globe continue to produce enormous amounts of data at a staggering rate. This data provides infinite possibilities for marketing departments to truly understand the motivations of those […]
October 6, 2015 #CommsChat on data and marketing
Next week on #CommsChat we’ll be joined by EXASOL AG as we discuss data and marketing. What can companies do to get value from data and how can they implement that knowledge in their communications strategies. Data scientists are becoming ever more prevalent – what role are they playing in the marketing industry? How has […]
July 10, 2015 #CommsChat on data science and marketing
Next Monday, Sean Jackson, CMO at EXASOL will guide us through the world of data science and its impact on the marketing industry. Data scientists are becoming ever more prevalent – what role are they playing in the marketing industry? How has the availability of data changed how marketers target customers in their campaigns? What does […]
