Marketing

October 13, 2015 Transcript of #CommsChat on data and marketing

This week on #CommsChat we were joined by EXASOL AG as we discussed data and marketing. What can companies do to get value from data? How can they implement that knowledge in their communications strategies? Highlights:   @EXASOLAG #commschat Organizations need to analyze a ton of data & look for insights to remain competitive. Data scientists […]

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October 7, 2015 Data and marketing: the perfect match

Sean Jackson, CMO, EXASOL The sheer volume of data that is available today has created a new era for marketing and communications.  Indeed, business and organisations across the globe continue to produce enormous amounts of data at a staggering rate. This data provides infinite possibilities for marketing departments to truly understand the motivations of those […]

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October 6, 2015 #CommsChat on data and marketing

Next week on #CommsChat we’ll be joined by EXASOL AG as we discuss data and marketing. What can companies do to get value from data and how can they implement that knowledge in their communications strategies. Data scientists are becoming ever more prevalent – what role are they playing in the marketing industry? How has […]

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July 10, 2015 #CommsChat on data science and marketing

Next Monday, Sean Jackson, CMO at EXASOL will guide us through the world of data science and its impact on the marketing industry. Data scientists are becoming ever more prevalent – what role are they playing in the marketing industry? How has the availability of data changed how marketers target customers in their campaigns? What does […]

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January 8, 2015 #CommsChat on brand ambassadors

Justin Bieber is to be the new face of Calvin Klein. He follows a long line of pin-up men including Mark Wahlberg and David Beckham. But how do brand ambassadors gel with the corporate brand? We’ll be exploring that and other topics on Monday’s #commschat. Do brand ambassadors help to sell a product or raise […]

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October 23, 2014 #CommsChat on the PR Agency of the Future

At its national conference last month, the PRCA (@PRCA_UK) introduced the PR Agency of the Future – one which is agile, creative and able to meet the changing needs of clients. On this week’s #CommsChat we’ll be joined by Matt Cartmell, communications director at the PRCA and Danny Whatmough (@dannywhatmough), head of digital consumer at […]

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September 8, 2014 #CommsChat on Measurement Week

This week’s #CommsChat will feature topics and issues relevant to the measurement and evaluation of communications in advance of AMEC’s Measurement Week. Take a look at Communicate magazine’s upcoming webinar with Salience Insight on Why Measurement Matters. Topics include: How do you ensure ROI on PR campaigns? In what way does measurement help business leaders […]

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August 12, 2014 #CommsChat on travel and tourism

It’s almost the end of summer and like us, you’re probably on holiday or wishing you were. In honour of that, we’re running a #CommsChat all about the tourism sector. Tourism employs six times more people, globally, than does automotive manufacturing and in a lot of countries, is the primary contributor to GDP. We’ll announce […]

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August 12, 2014 Transcript of #CommsChat on email intelligence

Last week we spoke about optimising our email output. We were joined by guest Tom Sather, senior research director at consumer intelligence and brand protection company, @returnpath. We discussed the potential of optimum email intelligence and brainstormed ways of achieving this. @Liliholl I would say when you deliver at the right time to the right segment increases your […]

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August 8, 2014 #CommsChat on email intelligence

This week’s #CommsChat will look at email intelligence, phishing, blacklisting and email marketing with Tom Sather, senior research director at consumer intelligence and brand protection company, Return Path (@returnpath).   What are the common pitfalls that you see that reduce the effectiveness of email marketing campaigns? What correlation do you see between deliverability and ROI (give […]

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