marcomms
August 8, 2014 #CommsChat on email intelligence
This week’s #CommsChat will look at email intelligence, phishing, blacklisting and email marketing with Tom Sather, senior research director at consumer intelligence and brand protection company, Return Path (@returnpath). What are the common pitfalls that you see that reduce the effectiveness of email marketing campaigns? What correlation do you see between deliverability and ROI (give […]
July 4, 2014 #CommsChat on World Cup real-time marketing
With the 2014 World Cup nearing its final stages, we’re thought it would be fun to discuss the communications and marketing activity surrounding the event. Brands have upped their game when it comes to real-time marketing and the World Cup has seen some fun, interesting and strategic work. We’ll be joined by online advertising technology […]
