language

April 5, 2016 Transcript of #CommsChat on tone of voice

This week on #CommsChat we looked at tone of voice applications in internal communications. With our guest Laura Storey from IBM, we talked about language, channels and audience, as well as outcomes. Catch up on the conversation here: [View the story “Transcript of #CommsChat on tone of voice” on Storify]

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March 4, 2015 Brand language and corporate tone of voice #CommsChat transcript

This week we spoke about the impact a brand’s use of language can have in the shaping and development of its entire identity. We were joined by industry experts @VerbId Read the highlights here: @AdamFairclough For me, a company’s brand starts with its people. So getting culture aligned to brand and values is vital first step […]

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March 2, 2015 Brand language and corporate tone of voice #CommsChat

This week we’re going to talk about the influence of language on overall brand identity with special guests @VerbID Topics: How important is tone of voice to overall brand identity? What aspects make up a brand’s tone of voice? What are the interesting trends affecting corporate language? Are digital channels having an effect on the language brands […]

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February 3, 2014 #CommsChat on language and tone of voice

This week, we’ll be joined by Bee from (@TheWriter) who will discuss the value of tone of voice and its relationship to a company’s internal culture. Areas of discussion will include: What is tone of voice and why is it important? How can a company develop its tone of voice internally and externally? How can […]

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February 26, 2013 Transcript of #CommsChat on multilingual tweeting

Last week’s #CommsChat took an interesting look at the use of language on Twitter. We were joined by Chris Woods (@chrismwoods) from Hanover, who has developed a programme of simultaneous multilingual tweeting. Throughout the hour we heard from others on the way social media is used everywhere from Finland to Wales to China. Take a […]

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