Internal comms

February 3, 2014 #CommsChat on language and tone of voice

This week, we’ll be joined by Bee from (@TheWriter) who will discuss the value of tone of voice and its relationship to a company’s internal culture. Areas of discussion will include: What is tone of voice and why is it important? How can a company develop its tone of voice internally and externally? How can […]

Read the rest of this post »

0

January 28, 2014 Transcript of #CommsChat on crowdsourcing

Last week on #CommsChat, we had an interesting debate on crowdsourcing. Some proposed its use solely for internal purposes, others lauded prominent PR campaigns that employed crowdsourcing. Whichever side you take, do take a look at some of the points made throughout the hour:  ‏@jgombita I think if the campaign is “ideas” issues-based (for example, corporate […]

Read the rest of this post »

0

January 27, 2014 #CommsChat on crowdsourcing

This week’s #CommsChat will look at the trend that’s been all the rage for branding, fundraising and public opinion research, among other things: Crowdsourcing. Topics below:   What are the benefits of crowdsourcing, as a brand? Disadvantages? In what ways can crowdsourcing be used (#rebrand, fundraising, research, etc)? Can crowdsourcing be a useful PR tool? […]

Read the rest of this post »

0

January 7, 2014 Predictions for 2014

Hello #Commschat-ers and welcome back to the Twittersphere. It’s a new year and we’re looking ahead to what the coming months will hold in the world of comms. Join us as we chat about trends, predictions and what you hope to see from 2014. Content was the word of the year in 2013. Why? What […]

Read the rest of this post »

0

November 19, 2013 CommsChat on video and internal comms

This week on #CommsChat, we’ll take a look at the uses of video for reaching an internal audience. There are many interesting uses of video for IC – often used by companies trying to explain a complex topic or reach a widespread audience. We’ll be joined by IVCA CEO Marco Forgione (@MarcoIVCA) and another guest […]

Read the rest of this post »

0

September 24, 2013 #CommsChat with Share This Too authors

This week, we were joined by a roster of authors and editors from the Share This Too project. We discussed social media’s role in PR, PR’s role in communications and the ever-changing nature of digital technology. Take a look at some tweets from our compelling hour below:  ‏@AllthingsIC A4) Plus: Adapt, evolve and be open to […]

Read the rest of this post »

0

September 10, 2013 Transcript of #CommsChat on Digital Impact Awards

Last week, we celebrated the release of the 2013 Digital Impact Awards shortlist with a special, all-digital #CommsChat event. Some highlighted tweets are below. @adamrubins social is more tangible. Listen, respond, evaluate. Mobile yet to find its feet in digital comms  @dellerm we put video to good use for engagement. Tailored videos for each stakeholder website talking […]

Read the rest of this post »

0

September 9, 2013 #CommsChat on Digital Impact Awards

Communicate magazine has announced its 2013 Digital Impact Awards shortlist. Tonight on #CommsChat, we’ll be joined by some of the shortlisted companies who will discuss the latest in digital communications. Topics include: How have mobile technology and apps changed digital comms? What role does or can video play in communicating with stakeholders or employees? How […]

Read the rest of this post »

0

August 20, 2013 Transcript of this week’s #commschat on brand crises and reputation

Last night we discussed the issues facing brands who have suffered serious crises or continue to be involved in scandals. We had a huge number of tweetchat responses to our queries, with contributors discussing brand crisis, the qualities a brand needs to recover, damaged reputation and the importance of internal as well as external comms. […]

Read the rest of this post »

0

August 13, 2013 Transcript of #CommsChat on corporate engagement

Last week on #commschat, we discussed communicating about a corporate sponsorship or partnership with guest @jackiefast from @slingshot_uk. Contributors discussed engagement, internal comms, social media and more. To find out more about the best corporate engagement projects in the UK, take a look at the Corporate Engagement Awards. Winners for this year’s programme will be […]

Read the rest of this post »

0