influencers

September 25, 2018 Transcript of #CommsChat on influencer marketing

With companies trying to reach their audiences in ever more innovative ways, influencer marketing has become a key component of the communications mix. This week on #CommsChat we explored the challenges, advantages and strategies related to getting influencer marketing right.

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July 29, 2014 Transcript of #CommsChat on nation branding

This summer, the World Cup and Commonwealth Games highlighted some of the best and most questionable in both national and consumer branding. Last week on #CommsChat, we discussed the impact of global events on a nation’s brand. Here’s what contributors had to say:   @Comms_Events  Nation branding also encourages civic participation – almost like employee engagement […]

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May 19, 2014 #CommsChat on networking

Ever find yourself at an industry event with no one to talk to and nothing to say? This week, on #CommsChat we’ll discuss the ins and outs of networking. What should you do, what do you do wrong and what strategies succeed? Topics include: What unusual strategies are helpful when networking? What do people tend […]

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February 14, 2014 #CommsChat on fiction, fantasy and reality

From The West Wing’s Toby and Sam to Babylon’s Liz Garvey and beyond, communicators have long been portrayed in television, film and other works of fiction. On Monday’s #CommsChat, we’ll be joined by Amanda Coleman (@AmandaComms) from Greater Manchester Police who will help us break down the character of communicators in Babylon, The Bill and others. She’ll […]

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February 11, 2014 Transcript of #CommsChat on viral content

Last week’s #CommsChat on viral content with Lucia from (@IlexContent) went viral. (Okay, maybe not, but it was a great chat nonetheless.) Here are some interesting tweets: @IlexContent  Getting your content out to as many people as possible gives you a better ROI – your content is working harder @Nicksy200  suggest viral has to be 3 things […]

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November 8, 2013 #CommsChat on #brandvandals

This week it’s a #commschat/#brandvandals special as authors @wadds and @mynameisearl join our weekly discussion. We’ll talk about the book, social engagement and the difference between complaining and brand vandalism. Some topics include: Is the relationship between an organisation and its audience really a war? How bad can it get? Is social media mobilising the […]

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October 29, 2013 Transcript of #CommsChat on social business

It was quite the hour last week on #CommsChat. We were joined by guest @jaycoopertweets from Bloom. In the midst of an impassioned discussion of social strategy and a look at some examples of consumer-facing social – like last week’s #AskBG initiative – MD of British Gas Business, Stephen Beynon, joined in as well. His […]

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July 30, 2013 Transcript of #commschat on conflict comms

Last week on #CommsChat, we discussed local stakeholder engagement, the social licence to operate and risk assessment in unstable political environments. @AlbanyAssociate shared their thoughts on the matter. Read more on social licence to operate and comprehensive communications. Some highlighted tweets: @albanyassociate Yes, requires power-sharing and openness to negotiation and understanding the other side. Mediators often […]

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July 15, 2013 #CommsChat on conflict communications

This week, we’ll be joined by Albany Associates, experts in crisis and conflict communications with an outlook on building grassroots stakeholder engagement. They’ll discuss how companies build ties with the local community in unstable areas. What is the ‘social licence to operate’? How should companies investing in developing markets approach local comms? What steps should […]

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July 9, 2013 Transcript of #CommsChat on cross-cultural social media

Last week, we were joined by two speakers from the CIPR’s social media event in London, @twofourseven and @allanschoenberg. They shared their thoughts and experiences working in international, multilingual and multicultural digital communications. Take a look at our highlighted tweets:   @allanschoenberg Q1: Social has accelerated globalization a number of ways: always on communication and local content […]

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