June 25, 2013 Transcript of #CommsChat on video content
Last week’s chat examined the importance of video to brand communications and the use of different social video tools. Some highlighted tweets: @ncardwell Photos convey an end result, videos can show a process. I think this can add to integrity of brand communications? @jarrodwilliams the question should really be, does vine have longevity? video content is essential, […]
June 11, 2013 Transcript of #CommsChat on blogger outreach
Last week, joined by @hughforth from @theinkybee and @forthmetrics, #CommsChat explored the wide world of blogs. Blogging, as we learned, has a variety of manifestations and can benefit a business in intriguing ways. Check out some of the highlighted tweets from the hour: hughforth 2 Earned media = Trust. Blogs have become a key consumer point of research […]
January 29, 2013 Transcript of #CommsChat on the great online/offline divide
Last week’s chat took a look at online brands that seek an offline presence. Phil Borge (@philborge) from Threepipe joined in on the discussion. Everything from print media to SEO to trust in the high street turned up. Have a look at some of the highlights below: @JHDavidsonPR Effective SEO must have context, otherwise a […]
January 25, 2013 #CommsChat on the great online/offline divide
Why do online companies cherish print coverage? Why did eBay go head over webpage for pop-up shops this Christmas? Why have Amazon Lockers invaded your local supermarket? Discuss the answers to all that and more on a #CommsChat with Phil Borge (@philborge), associate director of Threepipe. Take a look at the topics here: How is […]
May 2, 2012 Transcript of #CommsChat with Richard Robinson on B2B Marketing
This week on #CommsChat we were joined by Richard Robinson, head of retail and B2B markets and Google, and who sits on the marketing council of the IDM B2B Marketing Conference, to discuss B2B research – best practice techniques, trends, and predictions for the future. You can get a full transcript below, but here are […]
April 26, 2012 #CommsChat with Richard Robinson from Google on B2B marketing
At #CommsChat, we’re always keen to hear from the experts on topics that aren’t being covered thoroughly elsewhere. The question of B2B marketing is one of those topics – and as international businesses adjust their thinking to focus on transparency and authenticity, how should marketing adjust? This coming Monday on #CommsChat, we’re delighted to have […]
March 5, 2012 Commschat on China and Google +
For tonight’s #CommsChat we’re delighted to have Thomas Morffew joining us. Thomas is the director of Ren Media, which specialises in consulting on China and social media issues, and he also runs The g+ resource, a Google+ resources project. In this week’s chat, we want to look at how social networks, and in particular Google+, […]
November 22, 2011 Transcript of #CommsChat on Google+ for Businesses and Brands
On Monday, #CommsChat looked at the recently launched Google+ Pages for brands and businesses, with special guests Paul Sutton and Michael Litman. There’s a full transcript for this busy #CommsChat below, and we’ve also pulled out some of our favourite tweets.
November 18, 2011 #CommsChat with Michael Litman and Paul Sutton on Google+ for brands and businesses
The recent launch of Google+ Pages for brands and businesses has starkly divided opinion across the communications industry. Should brands leap onto this new social media platform? Or should they wait until its comms possibilities are proven? On Monday 21 November, we’re hosting a #CommsChat session with Paul Sutton and Michael Litman.
