gamification

January 27, 2015 Transcript of #CommsChat on gamification in internal comms continued…

More W&P | Educom ‏@EducomWandP  15h15 hours ago @annalowman exactly! Tap into the way we’ve always enjoyed learning #commschat View conversation0 replies0 retweets1 favorite  Reply  Retweet  Favorite1 More CommsChat ‏@CommsChat  15h15 hours ago MT @brypieee: T4: has to work in sync with other mktg comms, esp. ad. Could be used as a good customer retention/loyalty tool #commschat 0 replies0 […]

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January 27, 2015 Transcript of #CommsChat on gamification in internal comms

This week on #CommsChat we looked at how game-playing can improve your internal comms strategy. There was a positive reception to the trend with most believing that games can be useful for engaging employees, as well as consumers. Here are some of the highlights: @steve_murg the word gamification is a fad…but the idea of motivating people to perform […]

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January 26, 2015 #CommsChat on gamification in internal comms

This week we’re led by Words&Pictures @EducomWandP as we explore the role game-playing has carved out in the world of internal comms. Here are the topics we’ll be tackling: Gamification in business: fad or fixture? Who responds best to gamification; digital immigrants or natives? (defined here http://bit.ly/1gkyCWZ ) How would an organisation know if gamification was right for […]

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May 21, 2013 Transcript of #CommsChat with IoIC

Last week, we were joined by IoIC president, Suzanne Peck. We discussed anything and everything IC and the 22-24 May IoIC annual conference (#IoICBristol13). If you missed out, hear what #CommsChat had to say about the future of internal communications. Some standout tweets: steve_murg The future holds whatever we want it to. Its up to us […]

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May 20, 2013 #CommsChat with the IoIC

The programme for the Institute of Internal Communication’s (IoIC) annual conference says, “Feeling empowered is what really engages and motivates an internal audience.” Through its conference programme, it seeks to address the question of engagement and the future of internal communications. The conference takes place this week in Bristol and will bring together the brightest […]

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April 23, 2013 Transcript of #CommsChat on gamification

Is gamification just putting lipstick on a pig? Last week’s lively #CommsChat with John Brown from Speed Communications turned a few heads. Take a look at some of the most debated points below: brownbare bizarrely, games dynamics is the first thing 2 b thrown out the window when something is gamified (wow that’s a lot of […]

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April 22, 2013 Gamification. Lipstick on a pig?

Wikipedia sums up gamification with the following definition: Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems. For many, gamification is a tool for brands to engage with customers. However there are many other instance where gamification has been employed – internal comms and […]

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October 27, 2011 Transcript of #CommsChat on gamification with Michael Wu

On Monday evening #CommsChat was delighted to host Michael Wu, principal scientist, analytics, at Lithium, for a session discussing gamification and how brands are using gaming mechanics to connect with customers. You can download a full transcript of the chat below.

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October 21, 2011 #CommsChat on gamification with Dr Michael Wu, 24 October

On Monday 24 October at 8pm (UK time – see here for your local equivalent) we’re delighted to have Dr Michael Wu, principle scientist of analytics at Lithium, joining us for a chat about gamification.

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