Financial services
September 17, 2013 Transcript of #CommsChat on branding in financial services
Last week on #CommsChat, we were joined by @industry_brand and @livinggroup. We discussed the Lloyds/TSB split and the ways in which branding functions within the financial services sector. Some of the highlighted tweets are below: @Industry_brand Isn’t this the opportunity for brand and service to be the point of difference? @livinggroup Arguably C&G was a true […]
September 12, 2013 #CommsChat on branding and financial services
This week, we’ll be joined by @industry_brand from Industry and Duncan from Living Group (@livinggroup) to chat about the implications of the Lloyds/TSB split on brand, customer relations and the future of financial services. This should be a great opportunity to discuss a specific branding case study and a multifaceted, complex sector, a #CommsChat not […]
December 7, 2012 #CommsChat on trust with Kate Joseph
For Monday’s #CommsChat, we’re pleased to welcome Kate Joseph, insight research analyst at Rufus Leonard, for a session on trust. The agency recently carried out some research into trust among consumers; Communicate is exclusively launching the results of that research in its November/December issue. Over the past five years, customer perception of the financial services industry […]
