evaluation
October 15, 2015 #CommsChat on IC and measurement
Next week, we’re joined by Kevin Ruck from PR Academy as we talk about measurement and evaluation with regards to internal communications. We’ll think about how to make metrics meaningful, going beyond outputs, such as clicks, to the outcomes that lead to higher levels of engagement. Here are some of the topics up for discussion: Is […]
September 8, 2014 #CommsChat on Measurement Week
This week’s #CommsChat will feature topics and issues relevant to the measurement and evaluation of communications in advance of AMEC’s Measurement Week. Take a look at Communicate magazine’s upcoming webinar with Salience Insight on Why Measurement Matters. Topics include: How do you ensure ROI on PR campaigns? In what way does measurement help business leaders […]
