engagement

August 12, 2013 #CommsChat on corporate engagement

Tonight’s chat will be all about corporate engagement. We’ll be joined by some experts in the field, including @JackieFast from @Slingshot_UK. If your company engages in partnerships, your agency works on the communications or your organisation is often part of a corporate partnership, this is the chat for you. Topics we’ll address:  How do companies […]

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August 6, 2013 Transcript of #CommsChat with Mark Borkowski

Last week on #CommsChat, we spoke with Mark Borkowski about publicity, PR stunts, politics and more. The lively discussion yielded a few gems of advice: @jenandersson1 Effective stunt should act as a ‘spike’ within an overall strategy. A catalyst to support a push towards a comms objective @AllthingsIC A3) Time and expectations have accelerated but critical to […]

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July 30, 2013 Transcript of #commschat on conflict comms

Last week on #CommsChat, we discussed local stakeholder engagement, the social licence to operate and risk assessment in unstable political environments. @AlbanyAssociate shared their thoughts on the matter. Read more on social licence to operate and comprehensive communications. Some highlighted tweets: @albanyassociate Yes, requires power-sharing and openness to negotiation and understanding the other side. Mediators often […]

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July 19, 2013 #CommsChat on publicity stunts

This week on #CommsChat, we’ll be joined by the famous and infamous Mark Borkowski, British publicity stunt expert, author and PR professional, who will discuss the impact and relevance of PR stunts. Some topics we’ll take a look at include: Was the Greenpeace #iceclimb an effective stunt or not? Why did Lynton Crosby & Lord […]

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July 15, 2013 #CommsChat on conflict communications

This week, we’ll be joined by Albany Associates, experts in crisis and conflict communications with an outlook on building grassroots stakeholder engagement. They’ll discuss how companies build ties with the local community in unstable areas. What is the ‘social licence to operate’? How should companies investing in developing markets approach local comms? What steps should […]

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July 9, 2013 Transcript of #CommsChat on cross-cultural social media

Last week, we were joined by two speakers from the CIPR’s social media event in London, @twofourseven and @allanschoenberg. They shared their thoughts and experiences working in international, multilingual and multicultural digital communications. Take a look at our highlighted tweets:   @allanschoenberg Q1: Social has accelerated globalization a number of ways: always on communication and local content […]

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July 5, 2013 #CommsChat on cross-cultural social media

This week on #CommsChat, we’ll be joined by two CIPR members @twofourseven, an independent social media consultant, and @allanschoenberg, executive director of CME Group who will discuss the issues involved in cross-cultural social media. Some topics we’ll address are here: How has social media accelerated globalization? What do you need to consider if you want […]

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July 2, 2013 Transcript of #CommsChat on niche sectors

Last week, @ncardwell led a discussion about communications in niche sectors. The chat explored the challenges that communicators face in these sectors and the way that companies perceive communications. Some highlighted tweets are below.   @ncardwell T1: Comms people bring a fresh perspective but, most importantly, our experience and confidence in communicating to niche sectors @DanielArda A1) […]

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June 25, 2013 Transcript of #CommsChat on video content

Last week’s chat examined the importance of video to brand communications and the use of different social video tools. Some highlighted tweets: @ncardwell Photos convey an end result, videos can show a process. I think this can add to integrity of brand communications? @jarrodwilliams the question should really be, does vine have longevity? video content is essential, […]

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June 24, 2013 #CommsChat on online video content

Last week, Facebook announced that Instagram would feature a new video platform to enable the sharing of 15-second clips. Some may see this as a counter to Twitter’s Vine, others as the gradual take up of video content by social sites, still more as an attempt to monetise the behemoth photo-sharing site. Tonight on #CommsChat […]

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