engagement

October 23, 2014 Transcript of #commschat on charities and social media

Autumn rings in two months of now-iconic campaigns that encourage a change in behaviour. #Stoptober promotes healthy living and quitting smoking while #Movember promotes prostate cancer awareness. Last week, #commschat looked at the strategies, effectiveness and outcomes these and other campaigns have had in the past few years. Highlights include  ‏@brypieee Don’t piggyback on another campaign […]

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October 17, 2014 #CommsChat on charities’ use of social media

#IceBucketChallenges and #NoMakeupSelfies come and go and campaigns like #Stoptober and #Movember gain traction every autumn. What makes these campaigns travel around the world so quickly? Do they achieve what they set out to? We’ll answer these, and other questions on Monday’s #commschat. Topics include: How do charity and lifestyle campaigns gain prominence? What makes […]

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September 11, 2014 #CommsChat on digital employee engagement

This Monday, we’ll be discussing digital employee engagement with an all-star team of digital experts. We’ll be joined by Nathan from The Engage App (@theengageapp), which seeks to solve HR and IC problems every organisation faces. Alongside Nathan will be PRCA Digital Group chair and Weber Shandwick’s head of consumer digital Danny Whatmough (@dannywhatmough) and […]

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July 16, 2014 #CommsChat on corporate engagement

In advance of Communicate magazine’s upcoming Corporate Engagement Awards, #CommsChat is running a CSR special. We’ll be joined by a handful of guests with expertise in different areas of corporate engagement. Some of the topics we’ll be covering are: How has CSR changed recently? Has it become more integral in the comms mix and in […]

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July 4, 2014 #CommsChat on World Cup real-time marketing

With the 2014 World Cup nearing its final stages, we’re thought it would be fun to discuss the communications and marketing activity surrounding the event. Brands have upped their game when it comes to real-time marketing and the World Cup has seen some fun, interesting and strategic work. We’ll be joined by online advertising technology […]

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June 27, 2014 #CommsChat on mobile communications

The word of the year so far has been mobile and what it means for the future of communications. Join guests Rebecca Allen, director of brands, mobiles and agencies at Outbrain UK (@RebeccaAllen23) and @OutbrainUK as we discuss the following topics: Why is mobile engagement important and for what sectors? What obstacles are companies using […]

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May 13, 2014 Transcript of #CommsChat on corporate engagement

Last week on #CommsChat Jackie Fast (@JackieFast) from Slingshot PR and the Communicate events team (@Comms_Events) joined us to speak about CSR, sponsorship and partnerships. We spoke about what makes a successful partnership, and pinpointed those sectors that perform best in CSR. ‏@PamelaWelsh I think it’s about trust too – putting your money where your mouth […]

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May 6, 2014 #CommsChat on the CSR and the Corporate Engagement Awards

In #CommsChat on 12 May, we’ll be discussing corporate partnerships, sponsorships and CSR as the Corporate Engagement Awards – Europe’s benchmark for corporate engagement – announces its 2014 programme. We’ll be joined by @comms_events, who coordinate the awards and Jackie Fast (@JackieFast) from Slingshot Sponsorship. Additional guests TBA. Topics include: How does CSR and sustainability enhance […]

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April 8, 2014 Transcript of #CommsChat on fashion, tech and social

Last week, we were joined by @StreamingTank, a live streaming agency, who discussed the use of technology and social media by fashion brands. Take a look at some of the chat’s highlights below: @StreamingTank  The brands winning in this digital race are the ones that are engaging in ‘Mass Customisation’ to help their customers choose. @MGreer_PR  SM […]

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April 3, 2014 #CommsChat on technology and fashion

For the past few years, the fashion industry has been on the forefront of technology and social media use. In the retail world, it is something of a trailblazer in the digital world. This week, we’ll be discussing how fashion and luxury brands use technology and what lessons other industries can draw from that. We’ll […]

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