January 30, 2019 #CommsChat on cutting through the digital clutter
Email has taken over the working lives of almost every desk-sitter, everywhere. That poses a problem for marketers, internal communicators and PR professionals alike. What can communicators do to cut through the digital clutter? Topics include: Are emails effective any more for communications? Why or why not? What can internal communicators due to reach an […]
August 12, 2014 Transcript of #CommsChat on email intelligence
Last week we spoke about optimising our email output. We were joined by guest Tom Sather, senior research director at consumer intelligence and brand protection company, @returnpath. We discussed the potential of optimum email intelligence and brainstormed ways of achieving this. @Liliholl I would say when you deliver at the right time to the right segment increases your […]
August 8, 2014 #CommsChat on email intelligence
This week’s #CommsChat will look at email intelligence, phishing, blacklisting and email marketing with Tom Sather, senior research director at consumer intelligence and brand protection company, Return Path (@returnpath). What are the common pitfalls that you see that reduce the effectiveness of email marketing campaigns? What correlation do you see between deliverability and ROI (give […]
