Digital

January 27, 2014 #CommsChat on crowdsourcing

This week’s #CommsChat will look at the trend that’s been all the rage for branding, fundraising and public opinion research, among other things: Crowdsourcing. Topics below:   What are the benefits of crowdsourcing, as a brand? Disadvantages? In what ways can crowdsourcing be used (#rebrand, fundraising, research, etc)? Can crowdsourcing be a useful PR tool? […]

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January 14, 2014 Transcript of #CommsChat on 2014 predictions

Last week, in our first chat of 2014, we took a look at your expectations and predictions for the next 12 months. We heard from internal comms professionals, social media experts and others who discussed the trends, changes and challenges that will define comms in 2014. Some highlighted tweets: @jarrodwilliams content. because we’re still not quite […]

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January 7, 2014 Predictions for 2014

Hello #Commschat-ers and welcome back to the Twittersphere. It’s a new year and we’re looking ahead to what the coming months will hold in the world of comms. Join us as we chat about trends, predictions and what you hope to see from 2014. Content was the word of the year in 2013. Why? What […]

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November 19, 2013 CommsChat on video and internal comms

This week on #CommsChat, we’ll take a look at the uses of video for reaching an internal audience. There are many interesting uses of video for IC – often used by companies trying to explain a complex topic or reach a widespread audience. We’ll be joined by IVCA CEO Marco Forgione (@MarcoIVCA) and another guest […]

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November 12, 2013 Transcript of #CommsChat on #brandvandals

Last week, we featured the authors of the first book to have a hashtag as a title – Steve Earl and Stephen Waddington. The dynamic duo chatted about brand vandalism, crisis management and the abyss of complaints on social media. Some interesting tweets:  @AllthingsIC A2) Great phrase – ‘caustic criticism’ – key is for brands to […]

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November 8, 2013 #CommsChat on #brandvandals

This week it’s a #commschat/#brandvandals special as authors @wadds and @mynameisearl join our weekly discussion. We’ll talk about the book, social engagement and the difference between complaining and brand vandalism. Some topics include: Is the relationship between an organisation and its audience really a war? How bad can it get? Is social media mobilising the […]

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October 29, 2013 Transcript of #CommsChat on social business

It was quite the hour last week on #CommsChat. We were joined by guest @jaycoopertweets from Bloom. In the midst of an impassioned discussion of social strategy and a look at some examples of consumer-facing social – like last week’s #AskBG initiative – MD of British Gas Business, Stephen Beynon, joined in as well. His […]

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October 24, 2013 #CommsChat on social business

Building a truly social business takes a defined focus on objectives, a thorough strategy and a lot of flexibility, among other things. This week, #CommsChat will be joined by Jay Cooper, COO of Bloom (@jaycoopertweets), who will discuss the perils of social, how to become a social business and social strategy. Topics include: What common strategic and […]

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October 4, 2013 #CommsChat with CDF 2013

This year’s Communication Directors’ Forum will address the latest topics and trends in PR and the UK’s communications industry. We’ll be joined by speakers and suppliers from the Forum, including Paul Willis (@ukprman) the PRCA’s Matt Cartmell (@mattcartmell), Claire Duggan from Playgroup (@playgrouptweet) and more. Wether you’ve been on the boat before, are going this year, […]

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October 1, 2013 Transcript of #CommsChat on corporate apps

Last night, we were joined by media expert Stuart Bruce (@stuartbruce) and app developer Amanda Baker (@amandabakes1) in advance of Communicate’s Best Practice: Corporate Apps conference to be held next week. Take a look at some highlighted tweets: @AmandaBakes1 I think most companies chose to develop apps to enhance consumer experience through personilisation. @stuartbruce One benefit of […]

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