Digital

Contributors

Brittany Golob

Amy Sandys

April 8, 2014 Transcript of #CommsChat on fashion, tech and social

Last week, we were joined by @StreamingTank, a live streaming agency, who discussed the use of technology and social media by fashion brands. Take a look at some of the chat’s highlights below: @StreamingTank  The brands winning in this digital race are the ones that are engaging in ‘Mass Customisation’ to help their customers choose. @MGreer_PR  SM […]

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April 3, 2014 #CommsChat on technology and fashion

For the past few years, the fashion industry has been on the forefront of technology and social media use. In the retail world, it is something of a trailblazer in the digital world. This week, we’ll be discussing how fashion and luxury brands use technology and what lessons other industries can draw from that. We’ll […]

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March 24, 2014 #CommsChat on Advertising Week Europe

This week’s #commschat will feature Advertising Week Europe. This year, communicators from across the continent have descended upon London for a menu of seminars, events, discussions and networking at BAFTA Piccadilly. Tonight, we’ll discuss: How are advertising events like AWE significant from a communications perspective? What do you think will be the hot topics at […]

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March 13, 2014 Transcript of #CommsChat on connected cars

Last week, on #CommsChat, we were joined by @jonsilk from @biteglobal who discussed the future of connected cars and mobile tech comms. Some interesting tweets: @jonsilk  Chief Tech Strategist, Kia: “Connectivity is something everyone expects… it should be seamless between your office, home and car” @NafisaNathani  Volkswagen CEO called on carmakers ensure connected cars do not become “data […]

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March 5, 2014 #CommsChat on connected cars

Does your car know where you are even when you’re lost? Does your car play music from your iPhone? Does your car have an operating system? Soon, connectivity will become mainstream in the automotive market. Tonight’s #CommsChat will featue @jonsilk from Bite who will discuss connectivity, technology and mobile evolution. See the topics below: Why is connectivity […]

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February 26, 2014 Transcript of #CommsChat on social media buyouts

Last week, following up on Facebook’s acquisition of WhatsApp for $19bn, we took a look at social media M&A deals, their benefits and impact on the wider social media landscape. Some interesting tweets include: @MontseCano  I guess it is a good way to acquire users. Also, it shows the maturity of the apps market. @LuciaBarbato  potentially changes […]

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February 24, 2014 #CommsChat on tech buyouts

You’d have to be living under a rock to have missed the massive $19bn deal – equivalent to the GDP of Afghanistan – between Facebook and WhatsApp last week. This is just the most recent in a spate of high-profile buy-outs affecting Facebook, Twitter, Tumblr, Yahoo and nearly every other household name in social media. […]

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February 11, 2014 Transcript of #CommsChat on viral content

Last week’s #CommsChat on viral content with Lucia from (@IlexContent) went viral. (Okay, maybe not, but it was a great chat nonetheless.) Here are some interesting tweets: @IlexContent  Getting your content out to as many people as possible gives you a better ROI – your content is working harder @Nicksy200  suggest viral has to be 3 things […]

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February 6, 2014 #CommsChat on viral content

This week, we’re going to look at one of the main issues relating to content: shareability. Content is well-established now as a necessity in corporate communications. The problem remains, however, that there is so much content available, that getting your content read requires an extra something. We’ll be joined by Lucia from content strategist @IlexContent, […]

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January 28, 2014 Transcript of #CommsChat on crowdsourcing

Last week on #CommsChat, we had an interesting debate on crowdsourcing. Some proposed its use solely for internal purposes, others lauded prominent PR campaigns that employed crowdsourcing. Whichever side you take, do take a look at some of the points made throughout the hour:  ‏@jgombita I think if the campaign is “ideas” issues-based (for example, corporate […]

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