Digital

October 23, 2014 Transcript of #commschat on charities and social media

Autumn rings in two months of now-iconic campaigns that encourage a change in behaviour. #Stoptober promotes healthy living and quitting smoking while #Movember promotes prostate cancer awareness. Last week, #commschat looked at the strategies, effectiveness and outcomes these and other campaigns have had in the past few years. Highlights include  ‏@brypieee Don’t piggyback on another campaign […]

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October 17, 2014 #CommsChat on charities’ use of social media

#IceBucketChallenges and #NoMakeupSelfies come and go and campaigns like #Stoptober and #Movember gain traction every autumn. What makes these campaigns travel around the world so quickly? Do they achieve what they set out to? We’ll answer these, and other questions on Monday’s #commschat. Topics include: How do charity and lifestyle campaigns gain prominence? What makes […]

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October 6, 2014 #CommsChat on digital education

In the run-up to BIMA D-Day, an event that exposes young people to the teachings of digital professionals, #CommsChat will explore why such actions are necessary for both the individuals involved and the digital communications industry as a whole. Here’s a taster of the topics we’ll cover: What is the current state of digital education in […]

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September 30, 2014 Transcript of #CommsChat on annual reporting

Last week’s #CommsChat discussed the ever-evolving world of corporate reporting. Some interesting points were brought up regarding annual reports and stakeholder relations. Our guest, Thomas Rosenmayer, founder of @nexxar shared insights and expertise. See the highlights below: @ThomasRos  Strategic report aimed for cutting clutter but in fact turned out to be adding to it @ThomasRos  Lot of companies […]

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September 16, 2014 Transcript of #CommsChat on digital employee engagement

This week we were lucky to be joined by Nathan from @theengageapp, @NafisaNathani, and @DannyWhatmough in our talk about employee engagement in the digital world. We spoke about everything from the various apps and digital platforms available to internal communications professionals, to the pitfalls that can accompany the use of technology in IR. @theengageapp Digital platforms provide the same level of […]

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September 11, 2014 #CommsChat on digital employee engagement

This Monday, we’ll be discussing digital employee engagement with an all-star team of digital experts. We’ll be joined by Nathan from The Engage App (@theengageapp), which seeks to solve HR and IC problems every organisation faces. Alongside Nathan will be PRCA Digital Group chair and Weber Shandwick’s head of consumer digital Danny Whatmough (@dannywhatmough) and […]

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August 12, 2014 #CommsChat on travel and tourism

It’s almost the end of summer and like us, you’re probably on holiday or wishing you were. In honour of that, we’re running a #CommsChat all about the tourism sector. Tourism employs six times more people, globally, than does automotive manufacturing and in a lot of countries, is the primary contributor to GDP. We’ll announce […]

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July 4, 2014 #CommsChat on World Cup real-time marketing

With the 2014 World Cup nearing its final stages, we’re thought it would be fun to discuss the communications and marketing activity surrounding the event. Brands have upped their game when it comes to real-time marketing and the World Cup has seen some fun, interesting and strategic work. We’ll be joined by online advertising technology […]

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June 27, 2014 #CommsChat on mobile communications

The word of the year so far has been mobile and what it means for the future of communications. Join guests Rebecca Allen, director of brands, mobiles and agencies at Outbrain UK (@RebeccaAllen23) and @OutbrainUK as we discuss the following topics: Why is mobile engagement important and for what sectors? What obstacles are companies using […]

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June 13, 2014 #CommsChat with EVCOM board candidates

This week we’ll be running an EVCOM special on #CommsChat. We’ll be joined by candidates for the 2014 EVCOM board who will discuss those issues most pressing to live events and corporate video professionals. The AGM will take place on 19 June at the QEII Conference Centre in London and will adopt new articles for […]

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