Digital

May 25, 2016 Transcript of #CommsChat on PR and paid media

This week on #CommsChat we were joined by Jim Hawker (@JimJimhawker) and Farhad Koo (@farhadkoo) from Threepipe (@Threepipe) for a chat around PR and paid media. We looked at the increasingly prevalent role played by paid media in digital and social communications, and its relevance to PRs. We also covered the importance of securing paid […]

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May 12, 2015 Transcript of #CommsChat on digital and B2B comms

This week’s #CommsChat was on digital and B2B communications. We covered everything from the advantages of digital over other mediums to the specific tools used in B2B communications. Our guest was the MD of digital agency @Rawnet, Adam Smith. Highlights: @Rawnet Forget likes and followers and track engagement. Establish content types and experiment with what gets reaction […]

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May 6, 2015 #CommsChat on digital for B2B comms

Next Monday’s #CommsChat is on digital for B2B communications, our guest is Adam Smith, MD at @Rawnet. Here are some of the topics up for discussion: Are companies making the most of digital in their b2b comms? How can organisations be more innovative with digital? What are the advantages of digital comms as opposed to more […]

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March 31, 2015 Transcript of #CommsChat and the ‘Digital Renaissance’ communicator

Last night #CommsChat was guest hosted by Elizabeth Marsh, director of research at Digital Workplace Group (DWP). Elizabeth Marsh is the co-author of The Digital Renaissance of Work, she discussed this concept and its affect on the communicator. Read the highlights here: @digitalsanity  I guess a ‘digital renaissance’ communicator is probably the kind of person who […]

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March 30, 2015 #Commschat and the ‘Digital Renaissance’ communicator

This week we’ll be talking about the changing role of the communicator in the face of the ‘Digital Renaissance’. Our guest, Elizabeth Marsh, will be speaking at an upcoming conference for internal communicators, IoIC Live 2015. What is the digital renaissance and how will it affect communicators? How are you making communications more human, personal and authentic in […]

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February 24, 2015 Transcript of digital in corporate communications campaigns #CommsChat

Last night we spoke about using digital for B2B campaigns with @claudiabate from @hotwirepr: @NafisaNathani Brands now realising no distinction b2b and b2c – all about being memorable, striking dialogue & tapping into a truth @claudiabate Digital allows B2B brands to be incredibly targeted in their outreach – this is a massive benefit IMHO @KeithLewisComms If you give […]

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February 18, 2015 Use of digital in corporate communications campaigns #CommsChat

Next week we’ll be joined by @claudiabate associate director @hotwirepr as we look at how digital tools can be used in innovative B2B campaigns. Here are the topics: What are some of the most innovative and cutting-edge ways that digital is being used in B2B campaigns? Are digital communications better suited to some stakeholders than others? IR? Is there […]

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January 27, 2015 Transcript of #CommsChat on gamification in internal comms

This week on #CommsChat we looked at how game-playing can improve your internal comms strategy. There was a positive reception to the trend with most believing that games can be useful for engaging employees, as well as consumers. Here are some of the highlights: @steve_murg the word gamification is a fad…but the idea of motivating people to perform […]

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December 9, 2014 Transcript of Christmas brands #CommsChat

The final #CommsChat of the year took on Christmas brands and seasonal campaigns. We talked about digital’s role in this and @Wedge Brands should be involved with relevant happenings. Is every holiday suitable for every brand? No. @CalComms nothing wrong with sharing a little magic, peace or joy like @johnlewisretail or @SainsburysPR ads do @SwoopStudios holidays give brands opportunities […]

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October 23, 2014 #CommsChat on the PR Agency of the Future

At its national conference last month, the PRCA (@PRCA_UK) introduced the PR Agency of the Future – one which is agile, creative and able to meet the changing needs of clients. On this week’s #CommsChat we’ll be joined by Matt Cartmell, communications director at the PRCA and Danny Whatmough (@dannywhatmough), head of digital consumer at […]

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