Digital

November 5, 2019 Transcript of #CommsChat on corporate digital communications campaigns

Gaining traction in digital communications becomes more challenging by the day. It is a field in constant movement, but great business results await those who succeed. How do you create an effective digital corporate comms campaign? What changes have we witnessed in digital comms in 2019 and what trends can we anticipate? This week’s #CommsChat […]

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November 4, 2019 #CommsChat on corporate digital communications campaigns

Gaining traction in digital communications becomes more challenging by the day. It is a field in constant movement, but great business results await those who succeed. How do you create an effective digital corporate comms campaign? What changes have we witnessed in digital comms in 2019 and what trends can we anticipate? This week’s #CommsChat […]

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July 23, 2019 Transcript of #CommsChat on the blurred lines between marketing and PR

The lines between PR and marketing have steadily blurred. This week on #CommsChat, we were joined by the @PRCA_UK who discussed the challenges facing communications professionals in embracing a more flexible approach as well as the new situation in which both PR and marketing professionals find themselves.  

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July 22, 2019 #CommsChat on PR and marketing: whose lane is it anyway?

The lines between PR and marketing have steadily blurred. This week on #CommsChat, we’ll be joined by the @PRCA_UK discussing the challenges facing communications professionals in embracing a more flexible approach as well as the new situation in which both PR and marketing professionals find themselves. Topics include: Should PR and marketing be separate specialties? […]

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May 21, 2019 Transcript of #CommsChat on digital versus interpersonal comms

This week on #CommsChat, we looked at digital communciations and the possible impact it is having on interpersonal communications both in terms of internal comms and marketing communications. For those of you interested in digital comms, check out this year’s Digital Impact Awards  

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May 20, 2019 #CommsChat on the effect of digital on interpersonal comms

This week on #CommsChat, we’ll look at digital communciations and the possible impact it is having on interpersonal communications both in terms of internal comms and marketing communications. Topics include: Are any aspects of interpersonal relationships suffering as a result of digital comms? Are employees and customers becoming immune to digital communications? Is the change […]

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April 9, 2019 Transcript of #CommsChat on AI in internal comms

With the IoIC Live national conference coming up on May 9-10, celebrating 70 years of the IoIC, one of the speakers, Silvia Cambie, European lead Watson ecosystem at IBM joined Monday’s #CommsChat. She discussed the relevance of AI in internal comms and the coming questions that will face internal communicators regarding artificial intelligence.  

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February 5, 2019 Transcript of #CommsChat on cutting through the digital clutter

Email has taken over the working lives of almost every desk-sitter, everywhere. That poses a problem for marketers, internal communicators and PR professionals alike. What can communicators do to cut through the digital clutter?  

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May 25, 2016 Transcript of #CommsChat on PR and paid media

This week on #CommsChat we were joined by Jim Hawker (@JimJimhawker) and Farhad Koo (@farhadkoo) from Threepipe (@Threepipe) for a chat around PR and paid media. We looked at the increasingly prevalent role played by paid media in digital and social communications, and its relevance to PRs. We also covered the importance of securing paid […]

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May 12, 2015 Transcript of #CommsChat on digital and B2B comms

This week’s #CommsChat was on digital and B2B communications. We covered everything from the advantages of digital over other mediums to the specific tools used in B2B communications. Our guest was the MD of digital agency @Rawnet, Adam Smith. Highlights: @Rawnet Forget likes and followers and track engagement. Establish content types and experiment with what gets reaction […]

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