design
March 27, 2014 #CommsChat on food and drink packaging and nutrition
This week on #CommsChat, we’ll be joined by a few guests from the wider Brand Union network, including Toby Southgate (@tobyrolla), CEO Americas, and Maria Trindade (@Mariaptrindade), senior consultant for Brand Union, UK. They’ll be discussing food and drink packaging and the ways in which companies communicate nutrition in the US and Europe. Topics include: […]
October 15, 2013 Transcript of #CommsChat on brand packaging
Last week we were joined by guests Barbra Wright (@woodandwarrior) and Hamish Campbell (@pearlfisherlive) who discussed the implications of packaging trademarks, design and brand in the food and beverages sector. The compelling discussion looked at everything from brand awareness and reputation to the changes in own-brand supermarket packaging. Take a look at the highlights below: […]
October 14, 2013 #CommsChat on brand packaging
This month, Nestle and Cadbury have headed back to the courts to fight for the right to use the colour purple. This has sparked a slew of branding experts butting heads over the relevance of certain attributes to a brand. Tonight on #CommsChat, we’ll host the great packaging debate with Barbra Wright, director of consumer […]
February 8, 2013 #CommsChat on Transform Awards
Last week, Communicate announced the shortlist for its fourth annual Transform Awards. With over 50 companies shortlisted in 27 categories, the Awards are slated to be the biggest celebration of European rebranding, repositioning and brand transformation. The Awards will be held on 19 March at the Brewery in London. But before that, this week’s #CommsChat, […]
